SAN FRANCISCO — April 28, 2015 — Bigcommerce, the ecommerce platform of choice for fast-growing brands, today announced it has acquired Zing, a provider of mobile retail technologies. As part of the agreement, Zing’s team and intellectual property will become part of Bigcommerce, further expanding the company’s omnichannel retail capabilities and accelerating partnerships with leading point of sale providers including Square, Lightspeed and NCR Silver.
Through the acquisition, Bigcommerce will make available to point of sale partners a set of robust APIs and foundational technologies to enable the development of best-in-class omnichannel solutions for retailers, such as the ability to enable real-time inventory sync between online and physical stores, in-store pickup, and dynamic order management as well as integrated customer data and reporting spanning ecommerce and brick-and-mortar operations.
“Since the company’s inception, our mission at Zing has been to help business owners sell more effectively through products that simplify and streamline how they manage their retail operations, both online and in store,” said Nate Stewart, Zing co-founder and CEO. “There is no better embodiment of that mission than Bigcommerce, and we’re thrilled to bring our expertise to a company that has proven itself to be the most flexible and scalable platform for emerging brands to grow their business.”
With more than 30 percent of Bigcommerce’s 85,000 online retail clients also operating one or more brick-and-mortar retail locations, business owners increasingly need omnichannel capabilities to consolidate store and inventory management and deliver personalized experiences to customers both in-person and online. Bigcommerce’s open ecosystem approach to point of sale, originally announced in November 2014, enables merchants of all sizes to select from a range of best-in-class mobile point of sale solutions based on business requirements.
“The industry has reached an inflection point where retailers of all sizes want and expect to deliver next-gen experiences, such as in-store pickup and ship-from-store, without the complexity of switching between multiple back office tools,” said Eddie Machaalani, co-founder and CEO of Bigcommerce. “Nate and the Zing team have done a remarkable job extending the Bigcommerce platform in a way that enables our merchants to do this and more, and I have full confidence their expertise and IP will further advance and expand our omnichannel strategy.”