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September 19, 2016 09:00 am EDT

BigCommerce Adds Support for Facebook Pixel Installation, Native Checkout for Shop Section on Pages

Commerce platform provides new tools to help retailers advertise and sell on Facebook

AUSTIN, Texas — September 19, 2016 — Today BigCommerce announced the availability of new tools to help merchants sell more effectively and reach new audiences on Facebook. Through a new service developed with Facebook, BigCommerce merchants can now more easily setup and install the Facebook pixel, sync their product catalog and use advanced advertising products to drive sales on Facebook. Additionally, the company announced it has expanded its support for the Facebook Shop section on Pages, providing merchants the option to let customers checkout directly on Facebook.

“Social connections and online shopping are two of the most fundamental use cases for the internet. However, retailers historically have struggled to leverage the two in a way that makes sense for their customers," said Jimmy Duvall, chief product officer for BigCommerce. "Through our work with Facebook, we’re helping our merchants both increase sales from Facebook advertising and reduce the time required to launch and optimize targeted campaigns.”

With the release, BigCommerce merchants can install the Facebook pixel across their entire websites without the need to manually enter or edit any code. Once installed, merchants can launch and measure highly relevant, cross-device advertising campaigns using Facebook dynamic ads. Additional benefits include:

  • More efficient and effective campaigns: Set up campaigns once and use unique creative to promote all products without the need to create individual ads or refine target audiences.
  • Campaign optimization: Automatically optimize campaigns towards the audiences most likely to take the actions you designate as most important to your business.
  • Improved conversion tracking: Accurately track the actions that matter most to your website — sales, registrations, leads, newsletter sign-ups, products added to carts and more — to understand the ROI of Facebook advertising campaigns.
  • Advanced remarketing: Re-target shoppers that have visited your website, or find new customers using lookalike audiences.

BigCommerce has also expanded its support for Facebook Shop sections on Pages, allowing consumers to purchase from BigCommerce merchants directly on Facebook. All Facebook orders are automatically synced with the retailer’s online store, providing a single source of truth for inventory and order management.

Facebook pixel installation will be available in the BigCommerce App Marketplace in the coming weeks. Eligible merchants can configure checkout for Shop sections on Pages beginning today through the BigCommerce Channel Manager.