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February 25, 2015 08:00 am EST

Bigcommerce and Square Collaborate to Offer Merchants Everything They Need to Sell Both Online and Offline

SAN FRANCISCO — February 25, 2015 — Bigcommerce, the ecommerce platform of choice for fast-growing brands, today announced it has collaborated with Square to provide merchants with a simple and seamless way to expand their businesses and reach new customers by selling products online. Beginning today, Square merchants with brick and mortar stores in the U.S. and Canada can launch a branded, customizable store in just a few minutes.

Omnichannel merchants utilizing both Square and Bigcommerce will be able to easily sell to customers across channels, both online and offline, while maintaining a holistic view of all transactions processed by Square. The technology integration reduces the hassles associated with business management, and frees up merchants’ time to serve their growing customer base and cultivate a passionate community for their brand.

“Bigcommerce is helping Square merchants take their businesses to the next level," said Eddie Machaalani, Bigcommerce co-founder and CEO. “Ecommerce has fundamentally changed the ways in which retailers reach and attract customers. Through this integration, we’re making it easier than ever for merchants to grow their brand and revenue without the burden of introducing additional complexity to their businesses.”

Online sales are expected to eclipse $1.6 trillion worldwide in 2015 and have quickly become an important sales channel for merchants looking to grow their businesses. Working with Bigcommerce and Square, merchants now will be able to more easily tap into an always-on, 24/7 customer base that is increasingly looking to discover and connect with brands online.

“Trying to separately manage both an online and physical retail store can feel like running two different businesses,” said Terry Carter, CEO of Travertine Spa. “What Bigcommerce and Square have built will immediately improve my day-to-day business processes, freeing time that was spent on reporting and technology to instead focus on growing sales and serving our customers.”