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October 5, 2015 09:00 am EDT

Bigcommerce Announces Availability for Pinterest Buyable Pins

Partnership helps retailers improve mobile conversion rates, drive incremental sales and attract new customers

AUSTIN, Texas — October 5, 2015Bigcommerce, the commerce platform of choice for established and emerging businesses, today announced it has partnered with Pinterest to support Buyable Pins, providing Bigcommerce merchants with the opportunity to promote and sell products to more than 100 million monthly active Pinners through Pinterest’s iOS mobile and tablet apps.

Bigcommerce merchants will be among the first to have access to Buyable Pins, providing them the ability to offer a secure checkout experience optimized for mobile buyers. According to a recent study1, 87 percent of U.S. consumers have been influenced to purchase a product after seeing it on Pinterest, with more than 80 percent accessing the visual discovery tool via mobile devices.

"Pinterest has become an indispensable shopping resource for millions of consumers that use it to discover new ideas and find inspiration prior to making a purchase. Through Buyable Pins, our merchants will be able to extend this further and complete the sale while purchase intent is the highest," said Brent Bellm, chief executive officer, Bigcommerce. "Enabling this capability for our clients, and providing them with access to new revenue opportunities, illustrates how Bigcommerce continues to lead the industry in helping merchants sell more across every channel and through every device."

Through the integration, participating Bigcommerce merchants can designate specific products as buyable; selected products will appear as Buyable Pins when searched, shared or pinned to boards. Additionally, merchants using Buyable Pins benefit from the ability to:

  • Attract new customers: Make products discoverable and purchasable to Pinterest’s extensive network of Pinners, which is more than 100 million monthly active users.
  • Create a seamless path to purchase: Enable customers to discover, research and purchase products natively on Pinterest, eliminating the need to browse outside the app.
  • Deliver a mobile experience that converts: Capitalize on Buyable Pins’ mobile-optimized checkout experience which saves shipping and payment information in-app, so purchases can be completed quickly and securely in just two clicks.
  • Fulfill orders seamlessly: Process, manage and fulfill orders placed through Pinterest using existing business processes and workflows within Bigcommerce.

“In addition to serving as one of our strongest marketing channels, Buyable Pins will help us establish Pinterest into a new sales channel, and improve the social experience we deliver to our customers,” said Tanya Keller, community manager at Native Union. “Buyable Pins shorten the purchase process since shoppers have a direct link to purchase through the platform. We expect to see a higher, trackable conversion rate from our social commerce efforts.”

Buyable Pins are currently available in beta to select Bigcommerce Enterprise clients with general availability expected in early 2016. For more information and to join the waitlist, visit: www.bigcommerce.com/pinterest.


1 Millward Brown. “Pinterest and the Power of Future Intent.” May 2015.