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April 12, 2016 04:00 am EDT

BigCommerce Announces Expanded Availability for Shop Section on Facebook Pages

New Merchandising Features Give Business Owners Direct Access to Showcase and Sell on Facebook Pages

AUSTIN, Texas — April 12, 2016 — BigCommerce, the leading ecommerce platform for fast-growing brands, today announced the expanded availability of Shop section on Facebook Pages, enabling tens of thousands of new merchants to create a custom Shop on their business’ Facebook Page. Beginning today, retailers selling on BigCommerce will have the option to create a Shop section and begin merchandising individual products or custom collections, providing shoppers the ability to easily browse and select products on their Facebook Page.

According to Facebook, nearly 50% of people visit the network actively looking for products, with a majority discovering new products in their News Feed, pages and groups. Retailers can add the Shop section to their business’ Facebook Page to display and promote curated product collections, allowing shoppers to discover new products, subscribe to updates when new items are added and purchase them through the business’ online store.

“Selling through Facebook represents an additional channel to help new customers discover our brand, drive awareness for our products and increase traffic to our store,” said Tanya Keller, community manager for Native Union. “Our Facebook Shop section was simple to set up and we now have control over creating and displaying collections of products we’re most focused on promoting to prospective customers.”

Merchants will be able to upload and manage their product catalog in Facebook’s Business Manager control panel, and create collections to increase product discoverability based on users’ interests. With the integration, retailers experience a seamless way to expand their social media presence from marketing and engagement to conversions and business growth.

“The Shop section on Facebook enables fast-growing brands to engage millions of shoppers across new channels and devices,” said Tim Schulz, chief product officer at BigCommerce. “Our partnership with Facebook will unlock even more value for thousands of successful BigCommerce stores who want to engage shoppers in a meaningful, relevant way and ultimately sell even more.”

BigCommerce customers can start showcasing and selling their products through the Shop section on Pages by activating the channel in the control panel; all merchants selling to U.S. shoppers will have the option to sell on Facebook Pages this week. For more information, visit BigCommerce.com/features/sell-on-social/.