BigCommerce Expands Relationship with PayPal; Brings New Services to Merchants in Time for Holiday Busy Season
BigCommerce merchants can use PayPal Credit, PayPal Working Capital, and PayPal Marketing Solutions in advance of holiday selling season
AUSTIN, Texas – November 17, 2017 – BigCommerce, the leading ecommerce platform for fast-growing and established brands, today announced an expanded relationship with PayPal to provide businesses with a suite of products and services to help drive increased sales opportunities. Starting today, BigCommerce customers can more easily offer shoppers flexible consumer financing options with PayPal Credit, access innovative business financing through PayPal Working Capital and gain increased insight into their shoppers with the recently-launched PayPal Marketing Solutions through a new exclusive app for BigCommerce customers.
BigCommerce and PayPal have partnered since 2013 to help merchants grow through a comprehensive solution for accepting payments online. BigCommerce’s built-in integration with PayPal powered by Braintree lets business owners easily accept credit and debit cards and offer PayPal.
“BigCommerce and PayPal have much in common at the core of our businesses – including providing businesses with the tools they need to succeed,” said Steve Fusco, vice president and general manager of global distribution at PayPal. “Through our expanded relationship with BigCommerce, we are delivering access to innovative, fully integrated products and services that help merchants increase sales and average order value.”
The new solutions available to BigCommerce customers include:
PayPal Credit1: BigCommerce customers can now include a standalone PayPal Credit button on their online stores which enables merchants to easily show shoppers that flexible financing is available at checkout. When shoppers have more time to pay they tend to buy more, and more often. PayPal Credit helps drive higher average order values (AOV) by giving customers the flexibility to pay for their purchases over time. Merchants can rest easy knowing that they get paid upfront for the purchase, and PayPal Credit takes care of billing and collecting payments.
PayPal Marketing Solutions: With an exclusive, new application available to BigCommerce customers, merchants can get access to PayPal Marketing Solutions, which provides more detailed insight into their customers’ buying behavior. With PayPal Marketing Solutions, merchants who have enabled PayPal Credit can also add customized banners to their online store to alert shoppers to the availability of financing options. Reinforcing flexible payment options through promotional messages allows consumers to browse and buy with confidence, especially during high-spending seasons.
PayPal Working Capital2: BigCommerce customers meeting eligibility requirements can also gain access to the funding they need to grow without the complexity of traditional small business loans. With approval typically within minutes, merchants can access fixed-fee loans based exclusively on their PayPal sales and history, which they pay back with a percentage of PayPal sales. According to a recent survey of borrowers, 61 percent of PayPal Working Capital borrowers said they used the loan money to purchase additional inventory3.
“When selling furniture and high-value products online, providing a variety of payment methods to give customers choice is imperative,” said Abe Issa, CEO of Orlando, Florida-based online retailer DealBeds.com. “Since offering PayPal Credit, we’ve seen a significant increase in orders and conversion with lower cart abandonment rates.”
Together, BigCommerce and PayPal are providing a framework that gives merchants the foundation for ongoing business success. For more information on the full list of PayPal solutions available to BigCommerce merchants, and to learn more about how merchants can use PayPal to drive an increase in sales, visit www.bigcommerce.com/paypal.
1 PayPal Credit is subject to credit approval, as determined by the lender, Comenity Capital Bank.
2 PayPal Working Capital is subject to credit approval, as determined by the lender, WebBank, member FDIC.
3 PayPal. “PayPal Working Capital survey of borrowers.” February, 2017.