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February 2, 2016 04:00 am EST

Bigcommerce Partners with eBay.com.au to Give Retailers Instant Access to Millions of Customers

eBayLINK will help Bigcommerce sellers save time and sell up to 50%* more on Australia’s largest online marketplace

SYDNEY — February 2, 2016 - Bigcommerce, the commerce platform of choice for fast-growing and mid-market brands, today announced it has teamed with eBay.com.au – Australia’s largest online marketplace. After two years of collaboration, the companies are providing sellers a way to easily and efficiently list products and manage inventory on eBay using eBayLINK. The integration is now available exclusively through the Bigcommerce platform to sellers residing in Australia or New Zealand.

“Through the eBay integration, we’ve been able to open up an entirely new sales channel that has dramatically increased our online revenue,” said Kerrie Harrison of Baby Barn. “We’ve found the integration easy to use and update, and are constantly updating our stock as it sells out.”

With over 8 million unique monthly visits every month, eBay offers sellers the ability to reach tens of millions of potential buyers, providing an incremental sales growth opportunity. Today, half of retailers in Asia-Pacific sell through eBay.com.au - making it one of the most successful channels to grow an online business.

“eBay’s vibrant seller and buyer networks in Australia and New Zealand are unparalleled, and this partnership enables Bigcommerce merchants to directly access tens of millions of potential customers,” said Russell Klein, Bigcommerce Senior Vice President of Corporate Development. “Our desire is to provide merchants the tools required to increase sales and reach new audiences without introducing technical complexity.”

The eBayLINK app for Bigcommerce enables sellers new to eBay to take advantage of these unique benefits:

  • Rapid bulk listing and central management. Sellers can quickly create eBay listings using customisable templates and save hundreds of hours with automatic product mapping to eBay categories. They can easily push products in bulk to eBay and post hundreds of listings in a matter of minutes.
  • Custom pricing, postage and offers. Sellers can set custom pricing and discount rules for their listings as well as run tailored promotions to generate demand- such as free or discounted postage offers.
  • Centralised inventory management. Sellers can effortlessly sync stock levels and eBay orders with their online store for streamlined fulfillment and order management. They no longer have to manually manage processes across various channels. Once integrated, they will be able to view their entire product catalogue and inventory within the Bigcommerce control panel and their customers will be automatically alerted on their order status.

“We look forward to working with Bigcommerce to introduce thousands of new sellers to the largest community of online shoppers in Australia,” said eBay Senior Director Retailer Growth, Tim MacKinnon. “In today’s competitive industry, retailers have an incredible opportunity to grow their business across multiple channels, and this integration gives them the opportunity to reach millions of new customers.”

Existing Bigcommerce customers can install the eBayLINK app through the Bigcommerce Marketplace today, available here: www.bigcommerce.com/apps/ebayLINK.

*Beta clients reported up to a 50% increase in store sales following eBay and Bigcommerce integration