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November 29, 2016 09:00 am EST

Iconic Fashion Brand Natori Launches New Look and Online Store with BigCommerce

New website design and platform provides improved customer experience, along with marketing and merchandising capabilities


AUSTIN, Texas — November 29, 2016 — The Natori brand, synonymous with craftsmanship and an east-meets-west aesthetic, recently announced the relaunch of Natori.com. Customers can now experience and shop from a diverse collection of lifestyle products on a fully-responsive and completely redesigned website, powered by BigCommerce Enterprise. The website was designed in partnership with Groove, a full-service ecommerce agency and certified BigCommerce partner. Natori also partnered with SalesWarp for order management.

“Our website is a critical component of how our customers discover and experience the Natori family of brands and products,” said Kenneth Natori, president at Natori. “The team at Groove was crucial in helping us design an elevated user experience that will help us digitally connect with consumers. We are very proud to showcase the widest assortment of Natori designed product anywhere in the world.”

Natori selected BigCommerce Enterprise after conducting a thorough evaluation of competitive platforms, including Demandware, Magento and Shopify Plus. The company chose BigCommerce for its advanced merchandising capabilities, as well as its ease of use. Working with Groove, the new Natori.com also provides a streamlined navigation experience and superior filtering to help customers find relevant products faster across all devices.

“For a brand like Natori, site design and functionality carry equal weight. Our goal was to bring their brand to life by creating a shopping experience that effectively combines merchandising best practices with Natori’s unique story,” said Ethan Giffin, founder and CEO for Groove. “The new website immerses the shopper in an aesthetically indulgent experience while still allowing for natural discovery and faster browsing.”

For more information about Natori, visit: www.natori.com. To learn more about BigCommerce Enterprise, visit: www.bigcommerce.com/enterprise.