Venmo is a social payments service used by millions of people to make and share payments with friends, family, and select approved businesses. It’s similar to PayPal, but is unique in that Venmo allows users to share and like payments and purchases through a social feed. It's so popular with millennials, it's become a verb, as in, "I'll Venmo you for the pizza."
Users connect their bank accounts to their Venmo apps. Once connected, they’re able to transfer funds to their Venmo accounts, to other Venmo users, and even use it as an online payment method.
Splitting payments with friends and family on things like dinner bills, concert tickets, or the cost of a road trip are some of the most popular uses of Venmo. All users need is an email, phone number, or a synced Facebook account to transfer funds to other Venmo users.
Many Venmo users like to share their payments and purchases on the Venmo social feed with an emoji or a fun comment. This creates great opportunities for your brand to get in front of your customers' social networks.