Unbound Commerce

ProStockHockey recognized the potential of a well-designed native mobile app, based upon the unique requirements of their customers. With an extremely loyal customer base, they wanted to give their best customers a new, native app-based shopping experience that could also leverage and extend their exiting enterprise-ready BigCommerce platform features. Key drivers for the decision to launch an app were the integration of their Loyalty Program and the ability to increase engagement with their top customers via Push Notifications. They also wanted to work with a nimble, experienced team with both design chops and a deep technical background in mobile commerce solutions.

In the initial rollout, Chefs' Warehouse introduced their mobile app via limited trial to 10% of their top customers. The app was quickly adopted by these users and started producing results right away. In the very first month after launch, the app generated higher sales than the mobile version of the website, which had long been available to all customers.