About the App

New Annual plans available: Switch to SmartrMail and save 50% on your current email marketing spend.

Upgrading to any SmartrMail annual plan offers 30% off our regular pricing, saving BigCommerce merchant an average of 50% on their current email marketing cost with similar apps on similar plans. Contact us through our pricing page to learn more.


SmartrMail is the smartest way to send email marketing campaigns to your customers. Join thousands of BigCommerce merchants who are driving more conversions with better email automations. Combine Newsletters, Email Automations, Popup Forms and SMS Marketing to supercharge your sales.

Ready-to-use email automations

Enable your most important email automations in a few clicks with pre-built series of emails and SMS. Set up your welcome emails, abandoned cart emails, thank you emails and win-back emails in minutes.

Lightning Speed Newsletter Builder

Say goodbye to hours spent writing your newsletters. Drag, drop, add products with a click, or let SmartrMail pick the best products for you.

Beautiful forms and pop ups

Re-target your visitors to convert subscribers into first-time buyers. Build your pop up from scratch or pick one from our library. Show your forms where/when it matters without annoying your visitors.

Our world-class designers will custom design an email template to match your brand - for free!

Forget trying to channel your inner "artiste" SmartrMail has enlisted expert designers to transform your brand's style into beautiful emails, designed to sell, all for free! We'll organise a call to discuss your desired design, look'n'feel and inspiration with you - then our designers will get to work.

Join the SmartrMail Pro plan and get your entire email marketing automations designed and set up by our in-house team of email marketing specialists. Generate more revenue with Agency-grade Email and SMS Marketing automations.

Harness the power of SMS Marketing

Supercharge your sales with the highest converting sales channel.

Welcome email flow

Make the best first impression. Convert new subscribers into first-time buyers.

Abandoned cart email flow

Recover lost sales by encouraging customers to come back to your store.

Browse abandonment flow

Always stay one step ahead. Email subscribers who simply saw products on your website.

Thank you email flow

Create meaningful relationships with your customers. Encourage them to come back.

More custom email flows

Win-back emails, Cross-sell emails, Upsell emails, Birthday emails, Customer review requests, and more. You know them all, but this time, you know how to turn them On!

100+ Professional & Customizable Email Templates including Black Friday and Cyber Monday

SmartrMail automatically generates an email template that matches your store's design. You can also pick from hundreds of professionally designed newsletter templates and pop ups. Get your Cyber Monday Marketing ready. Claim your Cyber Monday email template and Cyber Monday SMS today.

Segment the right subscribers

SmartrMail's deep integration with BigCommerce lets you set up segments based on customer purchase activity so you can send the right newsletter to the right subscribers.

Free Email Marketing Plan Available

Fewer than 250 contacts? Send up to 1250 emails monthly with our free email marketing plan. Includes automations and email support.

Highest rated Customer Support team

Our Shopify reviews say it all. Join thousands of other BigCommerce stores that are helped with their email marketing strategy.

Free Migration Support from MailChimp, Klaviyo, Omnisend, Campaign Monitor, Constant Contact & more

Our customer success team is available to migrate* you for free. You can have everything set up to make more sales in a day.

*Migration support available when moving across from the following apps: Mailchimp, BigCommerce email, Klaviyo, Omnisend, Campaign Monitor (Conversio), Constant Contact, Clavio, Jilt, Seguno, Privy, Klavio Active Campaign (AC), SendGrid, Jilt, Klayvio, EDM, Elastic Mail & more. Klaviyo Alternative



Custom Pricing:

Starting at $14 / month. Free forever plan available.

App Details

Partner Tier:




Last Updated:

April 19, 2024

This app may not be fully compatible with multi-storefront. Please get in touch with the technical partner for further details.


Installation GuideUser Guide
Contact Partner


Custom Pricing:

Starting at $14 / month. Free forever plan available.

App Details

Partner Tier:




Last Updated:

April 19, 2024

This app may not be fully compatible with multi-storefront. Please get in touch with the technical partner for further details.


Installation GuideUser Guide
Contact Partner

App Features

Easily automate Emails & SMS

All best practice email automations are pre-installed and ready to be enabled in a click!

Create complete series of email automations from scratch or pick through our premade templates:

  • Welcome email - Convert new subscribers into first-time buyers.

  • Abandoned cart email - Recover abandoned carts and get more sales.

  • Winback email - Get long-gone customers to come back again.

  • Thank you email - Create a meaningful relationship with your customers.

  • Browse Abandonment email - Convert visitors into buyers.

  • Cross-sell email - Use past purchase data to recommend related products.

  • Up-sell email - Use past purchase data to recommend better products.

  • Birthday email - Send amazing birthday offers to your customers.

  • Review Request email - Send links back to your products and get reviews.

  • Post-purchase email - Send more information about recent purchases.

  • Reorder follow up email - Get customers to purchase the same product again.

  • Custom Flow - Create new automations using your customers data.

Need a sales boost? Send SMS to your subscribers for an even higher click rate. All emails in all our automations can be replaced by an SMS.

Supercharge your Newsletter

Send emails and SMS in minutes with free email templates automatically generated from your store's theme and add your products in a click!

Gone are the days when you had to copy and paste images, titles, descriptions, links and UTM tags. SmartrMail automatically imports all your products information, all you have to do is search for your product title et voilà!

Not sure which product to pick? Let our world-class recommendation engine run the numbers for you. Simply specify if you'd like to send more "Best-Sellers", "New Arrivals" or "Slow Moving inventory" and we'll pick products in your store for you.

Even better? Our recommendation engine compares your products to your customers past-purchase data, and sends personalized sets of products for each of them to maximize click rate and revenue.

Not enough time to create and send a new newsletter every week? We've got you covered! Use our "Product recommendations email" and automatically send newsletters every week/month with rotating sets of personalized product recommendations, and rotating subject lines.

Pop up, Website sign-up form, landing page sign up form

Create beautiful forms with our drag and drop designer. Design from scratch, or pick from our pop-up template library.

Keep it light with an email address pop-up, or request more information with our Phone Number field, First name field and Birthday date field. You can even create custom fields to ask your visitors for their favorite color, their pet name, their company name, their location, their favorite products, or whatever you need to ask them.

Show your pop-up immediately, or only after a specific time. Hide it from visitors who recently discarded it, and subscribers who already filled it.

Create forms and share a link on Facebook, Instagram or in your websites buttons. Embed forms in your website and landing pages for a fully integrated experience.

Seamless BigCommerce Email Integration and Free Migration

Integrate your BigCommerce store a single click and we'll start importing your customers, products and order data so you can start sending better emails.

Stuck with your previous email service provider? Simply let our customer support team know and we'll organize a free migration of your subscribers within a couple of hours.

Free Migration available for: MailChimp, Klaviyo, Omnisend, SendInBlue, Jilt, Privy, Constant Contact, Marsello, Remarkety, Rare.io, DotDigital, Rejoiner, CleverReach, Drip, Active Campaign, SendGrid and more.

Fully featured email marketing

Complete BigCommerce email marketing solution:

  • Newsletter

  • Automation

  • SMS

  • Subject line A/B Test

  • Sending time A/B test

  • Segmentation

  • Pop up

  • Form

  • 100+ Premade Templates

  • Recommended product feed

  • Open, click and order Tracking

  • Overall account analytics

  • Send a Boost (Resend to non-openers in a click)

  • Smart Send Frequency (Stop emails from sending to subscribers recently contacted)

  • and more.

Finally move for good with the email marketing app that gives it all, and helps you set up all best practices email automations.

Case Studies

A Look Inside I Love Linen’s Email Marketing

Read how I Love Linen used email automations to get an open rate of 33% and a click rate of 20%.

Being one of the country's largest online retailers of linen and homeware, I Love Linen is known around Australia for their excellent product quality and commitment to design.

What started off as a mission to achieve the perfect night's sleep after experiencing lush linen bedding during a trip to France, now encompasses all things home. Having been featured in The Design Files, their high-quality design hasn't gone unnoticed…

Read their story

How Honua Hawaiian Skincare Simplified Their Email Marketing and Boosted Sales

Read how Honua Hawaiian Skincare simplified their email marketing and boosted sales at the same time with SmartrMail.

Establishing your own successful ecommerce store can be a challenging experience for anyone. There are multiple hurdles to jump as you're getting started such as creating a good looking website, producing or sourcing a product, and setting up a system to handle payments and shipments. And this is all before the ultimate challenge of finding and retaining customers. Thankfully for Honua Hawaiian Skincare, SmartrMail made that last step much easier…

Read their story

Customer Reviews

4.73 out of 5 stars with 41 reviews

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