When building and managing an ecommerce store, you need to consider the ease-of-use not only for technical, but also non-technical users, such as business and marketing users.
The downside of an API-only solution, like commercetools, often means greater reliance on developers and less control for non-technical users. If business users want to launch a new promotion, campaign or front-end experience, they are completely reliant on the technical team to build and manage it.
The native functionality and pre-built integrations of BigCommerce make managing an online store easy and intuitive for business users and technical users alike. As an API-first platform (and not API-only), Bigcommerce combines all of the benefits of a SaaS platform with the flexibility and extensibility to create custom integrations and functionality faster — no matter your technical background. And since BigCommerce is a MACH alliance pioneer, you never have to compromise on micro-service, API-first, cloud native or headless capabilities.