E-commerce Blog

App Store Update: check out some of our new apps

Published on May 23rd, 2013 by Stephen

Our App Store has hundreds of industry-leading business integrations, and we’re adding new apps each week to help you sell more. Here are a few of our newest and most popular.

 

New & Popular Apps

 

Lexity Amazon Shopping (Marketing) 

Lexity Amazon Shopping lets you promote your products to tens of millions of active Amazon.com users through targeted ads based on shopping history. The app automatically syncs with your store and updates your feeds with current stock level, pricing and product images. Detailed reports give you data on visitors, page views and sales.

Lexity Facebook Retargeting (Marketing)

Facebook Retargeting helps you bring back your store’s previous visitors by retargeting them with relevant ads on Facebook. Lexity uses your own product images for your ads, and they’re automatically refreshed to keep them compelling. Detailed, intuitive reports provide insight into your campaign’s performance, including clicks per ad, click-through rates and revenue generated.

SMS Marketing 360 (Marketing)

With a higher response rate than any other advertising medium, text message (SMS) marketing can help you engage new and existing customers and increase sales. SMS Marketing 360 easily lets you create custom, trackable text campaigns in just minutes. Features include campaign automation, two-way communication, cloning, reporting and more.

Webgistix (Shipping and Fulfillment)

Now you can seamlessly integrate your Bigcommerce store with Webgistix — a leader in order fulfillment — for fast, accurate shipping and decreased costs. The 2-Day Delivery Network lets you reach 98% of the U.S. population within 2 business days and 26% within 1 business day, plus saves you 51 cents per pound on shipments. Automatic order uploads and real-time inventory and order information help you manage your business more efficiently.

Brightpearl  (Order Management)

This cloud-based software allows you to manage orders, inventory and customer data across all your sales channels, including multiple Bigcommerce stores, eBay, Amazon and POS. Handling orders, inventory, purchasing, CRM and accounting through one system saves time and reduces errors. Comprehensive reports show you everything you need to know at a glance.

Social Rebate (Social Marketing)

Using Social Rebate, you can incentivize your customers to share your brand, products and promotions with their social networks by offering rebates on your order confirmation page. You set the percentage or dollar amount you want to offer. Customers can earn a portion back immediately by posting your message, plus an additional portion each time a friend clicks on it.

TechCrunch is helping you influence the Internet Sales Tax law

Published on May 22nd, 2013 by Steve Power

In my latest video, I discuss what our friends at TechCrunch are doing with the Open Government Foundation. It’s a super cool way to let your voice be heard and actually make suggestions on the law to Congress.

Here’s where you can contribute: http://madison.techcrunch.com/

What the Marketplace Fairness Act means for you

Published on May 20th, 2013 by Steve Power

Hey everyone, here’s my reaction to the Marketplace Fairness Act (aka Internet Sales Tax) and what it means for the future of e-commerce and the livelihood of online retailers. Spoiler: everyone around here is pretty ticked.

Check out the video and feel free to leave a comment. Better yet, take our survey and let us hear from you. What do you think about the MFA legislation? Fair and balanced? Catastrophic disaster? Sound off and let us know!

New design theme: Runway

Published on May 20th, 2013 by Lise Townsend

Think Burberry, Alexander McQueen, Prada — then you’ll begin to see the inspiration for our latest theme, Runway. The use of blacks and deep charcoal tints provides an elegant contrast against clean white space, giving this design the high-end look that your brand warrants.

The minimal, sharp styling is intended to put a greater focus on what’s most important — your product images. Subtle interactions and animations help add extra life and slickness to the design while giving your brand a polished, sophisticated look.

While this theme is intended for fashion and apparel stores, it would work nicely for a variety of verticals.

In the words of one of the world’s foremost international male fashion models, Derrick Zoolander, this theme is “so hot right now!”

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KPCommerce.net is now a Bigcommerce Premium Partner

Published on May 17th, 2013 by Simon Clarkson

We’re happy to announce that our newest Premium Partner is KPCommerce.net of Myrtle Beach, South Carolina. KPCommerce is a family-owned shop that provides web design, logo art, SEO and marketing services to a wide range of businesses that want to sell online. The clients they work with get professional results at affordable rates, along with outstanding customer service.

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How to Build a Killer Startup Advisory Team

Published on May 16th, 2013 by Mitchell Harper

As a Bigcommerce client, I’m sure you consider yourself either a small business owner, an entrepreneur or a visionary. Whatever you call yourself, you’re only as good as the people around you. As I talk to our clients and also other entrepreneurs, one of the common threads I see between those who are successful is that they don’t try to do everything on their own.

They know when to ask for help.

One of the best sources of help is to build a smart advisory team around you. A team of advisors can help grow your business and also make you a better small business owner by helping you see the forest from the trees. One of the most important things to do as your business grows is to shift your focus from the tactics (day-to-day “stuff”) to strategy (where you want to take the business and how you will do it) and a great team of advisors can help you with that transition.

Building a team of advisors takes some work, but the rewards far outweigh the challenges. Whether you’re a one person startup building your online empire in the wee hours of the morning, or a team of fifty looking to grow your sales to $100 million, having a great team of advisors to work with will accelerate your progress more than almost anything else will.

I hope you enjoy the presentation and really consider building out your own advisory team.

What is this platform stuff?

Published on May 16th, 2013 by Saranyan Vigraham

We like to call ourselves the e-commerce operating system. They way we see it, Bigcommerce is not just your ordinary SaaS software. We are building it to be the kernel of e-commerce. This will be the next generation e-commerce platform, one that we believe will give our merchants and developers the best experience. But there seems to be a a bit of confusion with developers, merchants and even a few people inside our company. What is this platform? Define a platform. How does it change the world? Why is this important for us to spend effort on? I would like to use this blog post to share some of my thoughts on this and give some insights on how we are attempting to change the world.

We don’t use the term “platform” in the traditional sense. When we talk about platform, we talk about a core product that enables creation of success stories, and even magical experiences. When this core product offers a foundation on which our developers can get creative and build extensions and services that will greatly benefit our merchants, it becomes a useful platform. And when our developers and partners are able to build their own businesses by helping our merchants, it becomes a great platform. It becomes the kernel on which an entire e-commerce ecosystem can thrive. And slowly, with laser focus, we are working towards that.

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Client Spotlight: The Cake Store

Published on May 15th, 2013 by David Callaway

The Slatter family has been in the baking business continuously since the early 1900s. Starting as a small shop in southeast London, the family business went through different phases based on changing tastes and trends, including multiple locations and wholesaling. In the latest incarnation, The Cake Store (warning: clicking will make you hungry), Kevin and Tim Slatter are carrying on the tradition handed down to them by their grandfather and father.

The Cake Store specializes in making creative celebration cakes that they sell online and from that same shop in southeast London. Their dedicated team of drivers then delivers the cakes all over the city. Tim started the company website back in 2001, but when he needed a powerful e-commerce platform to take orders, he went with Bigcommerce.

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Think Like a Storyteller: Writing Product Descriptions that Sell

Published on May 14th, 2013 by Danielle Mead

When I work with clients who are new to e-commerce, they often ask me about product descriptions. What should they say? How long should they be? What format is best? It’s no wonder they are worried — the quality of a product description can make or break a sale, especially if it doesn’t include the information a shopper needs to make a purchase decision. Providing key product details is critical if you want the shopper to click “Add to Cart.”

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New design theme: Outdoors

Published on May 13th, 2013 by David Meier

The next stop in our grand tour of new design themes is Outdoors. Do you enjoy the splendour of nature, but also have a ton of shows to watch on your DVR? Well, now you and your customers can experience the best of the outdoors from the comfort of a couch.

Like getting your hands dirty? Then you’ll love the refined ruggedness we’ve introduced to the design through subtle, carbon-like background textures. Also like selling a ton of products? The Outdoors layout was designed with you in mind.

Edmund Hillary once said “It’s not the mountain we conquer, but ourselves.” With this in mind, go forth and build a killer store with our latest creation.

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