Create beautiful product options, personalized shopping experiences, and dynamic pricing with no coding required.

Product Options & Variants by Flowsplus helps you build unlimited product options using an intuitive visual editor. You can create engaging product experiences that increase conversions and average order value.

Flowsplus installs with a single click—no theme modifications, no manual code insertion, and no developer required. Install, configure, and start customizing your products in minutes.

Key Features

• One-click installation — No coding or theme edits required.

• 25+ option types including dropdowns, checkboxes, radio buttons, color & image swatches, text fields, file uploads, date pickers, quantity selectors, and more.

• Conditional logic to show or hide options based on customer selections.

• Conditional pricing to dynamically adjust prices using advanced rules.

• Formula pricing for custom-sized and made-to-order products.

• Product personalization with engravings, custom text, file uploads, gift messages, and more.

• Edit custom options in the cart without removing and re-adding products.

• Reusable option templates to quickly apply options across multiple products.

• Live price updates as customers make their selections.

Perfect for merchants selling personalized gifts, furniture, apparel, food, jewelry, print products, wholesale items, and any business that needs more powerful product options than the BigCommerce default.

Build better shopping experiences, offer more customization, and give your customers the flexibility they expect—all with a fast, code-free setup.