Do you want to be part of a fast-growing industry that’s proven it can withstand economic and geopolitical storms, including global pandemics?
You might want to join the ranks of ecommerce companies, and create an online store. According to Statista, retail ecommerce sales in the United States alone are projected to rise to more than $476 billion by 2024.
In 2020, penetration for ecommerce businesses is 77.3%. This means that around that many users in the U.S. are shopping online somewhere. While leaders such as Amazon are at the forefront of this charge, business owners of all sizes and types have a place in this market, which is still growing. By 2024, user penetration is expected to reach more than 82%.
Those are some fairly technical numbers, but the takeaway is simple: The majority of people are shopping online at least some of the time. An ecommerce website is a great way to connect with these large numbers of consumers, but how do you become a successful ecommerce store such as Natori or Burrow?
You might start with an ecommerce course to ensure you have the knowledge and skills to make this dream happen. Technology is making it increasingly easier for anyone to launch their own business online, but you do still need to know about taxes, shipping, fulfillment, payment gateways, how to build an ecommerce team, and many other details.
Find out more about choosing the right courses below to ensure you have everything you need to succeed.
Ecommerce courses can provide information about the basics, as well as new advances, straight from people who have learned the ropes, made the mistakes, and come out on top after a lot of trial and error.
Whether you’re just starting an online store or you’re ready to take the next step in using your ecommerce platform to connect with more customers, ecommerce training can be an ideal way to move forward.
The great thing about online courses in this space is that they meet so many needs. Whether you need a crash course in Ecommerce 101 to help you understand the basics or you’re ready to advance in certain areas of business strategy, such as SEO or content marketing, you can find a course that’s right for you.
These classes, which run the gamut from free courses to paid workshops, can help you learn new skills, such as how to use tools like Magento and WordPress. They can also help intermediate or advanced online business owners build on skills they already have, such as advancing your social media marketing and Facebook ads prowess.
The truth is that a small-to-midsize business owner launching into or managing a site in the ecommerce world needs a lot of skills — and so do their staff. Ecommerce courses help you develop the necessary skills, whether it’s online advertising and marketing, independent design basics, product management, or digital customer service.
Ecommerce courses can also be a great way to network. Both the instructors and your potential classmates may have something to offer, whether that’s mentorship, future business partnerships, or simply friends you can discuss ideas with.
Starting a digital business can be isolating, especially as you launch and grow your online store. You might start your company from home, and that can mean reduced human interaction, which leaves you at risk for creative and social stagnation.
An ecommerce course opens doors for more human interaction — even if you’re still working from home or a small office with a limited number of employees.
Taking the wrong ecommerce courses won’t provide the benefits you need. And in all cases, you want a course that’s high-quality.
When you’re looking for ecommerce courses, start by determining what you want to learn. Do you need help with email marketing, Google Analytics, or social media marketing? You’ll want to look for courses that list those things in their descriptions.
Once you find courses that are teaching the skills and knowledge you want to obtain, consider whether they meet your requirements with regard to the factors below.
Ensure that you’ll be learning from someone who knows what they’re talking about. They should have documented knowledge or experience. Some things to look for include:
Don’t just take the course listing at face value when it says the instructor is an expert. Read reviews for the course to determine if other people were satisfied with the level of information and expertise.
Understand the price of the course, and what you’re getting for the money you pay. Ecommerce is appealing to many because it’s a business venture with a potential low start-up cost, and you can find free or low-cost webinars that provide step-by-step information on how to get started. But, you should also be willing to pay for higher-cost courses that provide very specific skills you’ve been unable to learn elsewhere.
Make sure you’ll have access to the course documents, including digital books, presentations, slides, checklists, and other materials after you’re done with the course. The human brain can only focus on and take in so much information at a time, so it’s unlikely you’ll be able to remember everything you learn in a course.
Even if you take meticulous notes, an ecommerce course might be technical and include numerous diagrams, charts, or other materials that are difficult to record in handwritten or typed notes. The ability to reference these materials as you put your new knowledge to work can be invaluable.
With so many options available, it can be difficult to pick a course to start with. If you’re spinning your wheels trying to decide where to put your money or time resources, we can help. We’ve done the research and come up with a list of 9 top ecommerce courses for 2020. We’ve divided them into three categories to help you find one that works best for you:
Start here if you’re new to ecommerce or have just launched a store but feel like a fish out of water. General ecommerce courses cover topics such as how to set up an online store, basic marketing strategies, and some best ecommerce practices anyone in the niche should know.
Learn how to optimize your wholesale tools and processes from BigCommerce with this on-demand video series, and get set for a successful B2B journey.
Make an online ecommerce store, design without coding, dropship, make logos, and create your own online business website.
Learn how to create a strong online business strategy.
Discover the basics of ecommerce infrastructure and communication.
Ecommerce marketing courses are more about how to get the word out or engage new consumers online. The types of topics covered in these classes can range from general ecommerce marketing to specifics, such as Google SEO or using social media sites like Facebook or LinkedIn for advertising.
Gain an understanding of core digital marketing concepts and how you can apply them to your own business.
Learn tips and tricks for attracting and converting more ecommerce store customers.
Find out about all of the necessary marketing tools needed to run a successful ecommerce store.
Dropshipping courses concentrate on the ecommerce strategies and skills needed to succeed in dropshipping including online marketing and choosing the right partners.
Hear about what it takes to build a dropshipping business.
Who is the course right for? This is another course that might be ideal for anyone who wants to start a dropshipping business, or add a dropshipping element to a current business.
Finding the ideal ecommerce course that teaches the skills you need is only the first step. To get the most out of your course, be willing to put some extra effort in before and after you start.
First, take some time to determine why you’re taking a course, and what you want to gain from it. If you only want to get a quick overview of a topic so you know whether it’s worth your time investing more effort, you’re going to take a different approach to learning that you would if you know you need to master the topic soon to support ongoing success.
It’s a good idea to start establishing your goals as you’re looking for online courses. You want to ensure the ecommerce learning opportunities you choose align with your personal and business goals.
Once you pick an appropriate course, plan ahead to ensure your goals are achieved. This might involve setting time aside when you can pay attention to the course in a quiet area or ensuring you have someone you can discuss the material with as you learn it.
Ultimately, know that you’ll get out of the course what you put into it.
Most of the material you might learn in an ecommerce workshop or online class isn’t like riding a bike. You can’t lay it down for weeks and then pick it back up and rely on muscle memory to do the rest.
This information is a lot more like math. It takes practice to ensure you really understand it, and if you don’t use the skills for a while, they’ll become rusty or even lost.
Plan to continue developing your skills outside of the course. If you’re actively working on your ecommerce site, this may not be something you have to work at. You may be implementing the new skills on a daily basis within your current workflow.
But, if you take a course to learn a specific skill, such as digital marketing, you might need to schedule time two to three times each week to practice that skill.
An ecommerce course can help you learn valuable skills and information, boosting the chances that your online shop is a success. If you’re already doing well, courses can provide you with the tools you need to grow or succeed even more.
Whether you’re looking for information on lead generation, search engine optimization, using eBay for ecommerce, or just general online business strategy, there’s a course for you. Investigate some of the best courses above or other options, and sign up to expand your knowledge today.