Having impeccable, branded photography is not an option anymore—it’s a must. Let’s be real, shoppers are picky. In fact, 67% of consumers rank image quality as “very important” when deciding whether or not they purchase from an online store.
With good photography, you can improve your brand, the look of your online store, and increase sales. With that in mind, we asked Bigcommerce client expert Adam Teague from Two Guys Bow Ties to share his experience on product photography best practices.
Two Guys Bow Ties creates beautiful, hand-crafted wooden ties. For store owner Adam Teague, maintaining consistent branding across all media is a big concern. To ensure a level of high quality design reflected in the photography, he decided to take his own product photos.
When you look at the product catalog on Two Guys Bow Ties, you’ll notice that nearly all of their photos are shot from chest to chin. Adam does this to give the ties the full spotlight while still showing them in context. As a shopper you’re able to see clearly that Two Guys are truly all about a high-quality, beautifully designed product.
In this quick video, Adam goes into a little more detail about Two Guys Bow Ties’s photography strategy and technique. Check it out:
As mentioned in the video, Adam is a stickler around product photography. Here are his four tips anyone can use to take better product photos themselves.
1. Great lighting
Natural lighting can look lovely—but it’s also challenging. Since the light changes throughout the day, it’s tough to be consistent. Take worry out of the equation and get some good lighting.
You don’t have to spend too much to get great results. In fact for Adam, $50 was enough to construct a pop up lightbox. You really just need some nice lamps and a tripod for total control.
Having consistency not only builds confidence in your customer base, it provides more opportunities for customers to recognize your photos and associate them with your business. It’s also going to make your entire online store have a cohesive brand and shopping experience.
To start, try to have your photos be the same size. Give them all the same background and maintain the same camera settings (f-stop, filter, IISO etc.) throughout all shoots. This is one of the first steps to creating consistent branded photos or photos that appear to be a part of a series.
Really give thought to what type of background will compliment and spotlight your products the best. Think about how your customers would use the items or find interesting ways to showcase your products that accentuate distinguishing features.
In the case of Two Guys Bowties, potential customers might not understand how a wooden tie might be worn. By showing the ties using real world example, the photos help give customers the complete picture of the product in action—and that might be all it takes to get a potential customer to convert.
After you take a few shots, get some feedback from others to find out if it’s working.
Make sure to arrange your product in a way that truly represents it. This helps replace the real world, in-store experience of picking an item up and examining its details.
Straight on isn’t always the best option. Shoot multiple angles. Be sure to keep your customer in mind and take photos of things they might need to see before making a final decision. And if there are a lot of fine details, do some close ups to give your potential customer a deeper look into patterns, textures, or delicate handiwork.
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