Ethan Giffin is the Founder and CEO of Groove Commerce, a full-service eCommerce agency. Ethan is an industry expert in eCommerce, inbound marketing and the dynamic technologies that power client success. An entrepreneur at heart, Ethan started his first business at 10-years-old and has grown to become a 3x Inc. 5000 honoree and an EY Entrepreneur of the Year Finalist.