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Now that September is starting, it’s time to get back to business. As the days get shorter and the urge to just hangout on the patio with a glass of wine wanes, it’s time to take a look at your store and see what to perfect. To help you out, this week’s round up serves up useful advice covering topics from marketing roles to the state of mobile commerce—but everything is in visual forms.
Put your marketing cap on
Marketing a small business means performing multiple rolls at once. You have to handle social media, demand generation, email campaigns, and more. To help you figure out which hat to wear when, Salesforce Pardot fashioned an interactive graphic with descriptions for each marketing role you should cover. It also has some convenient statistics on each marketing aspect, with links with advice on perfecting each role. Pay attention to the design of their interactive as well to get some ideas for truly engaging content.
Subscriptions benefit you
One of the major issues with creating great content is the potential that nobody will see it. A solution that guarantees you a host of other great things, like longterm engagement and potential sales, is blog subscriptions. But how do you get subscribers? Take a look at this article by Hubspot with 12 ways to get more blog subscribers, including which methods are best for conversion rate and conversion increases.
As more and more businesses begin thriving with ecommerce, mobile commerce (mcommerce for short) is rapidly becoming the next major step for businesses to take. In fact, more than half of consumers are checking out sites on their mobile devices. It’s still in the early days, however, and conversion rates are low. Get a jump on the competition and visit Get Elastic’s infographic on the current state of mobile commerce for interesting stats ranging from business’ marketing strategies to percentage of sales via mobile.
Picking the perfect social media platform
You have both finite time and finite resources, so it’s important to make your investments wisely. Considering the vast amount of social media platforms out there, it’s important to know which is best for your business. What demographic does your product(s) cater to? Are you a B2B or B2C business? Head over to QuickSprout’s infographic on matching the best social media platform to your business. From age and gender to client type, it’s sure to help you narrow your focus, better understand your audience, and, at the very least, help you understand just what type of consumer hangs out where.
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