Ecommerce News / Product News

Introducing Channel Manager: Seamless Multi-channel Selling with BigCommerce

John Yarbrough / 3 min read
Table of Contents

    Today, we’re excited to announce BigCommerce Channel Manager, a new addition to our platform designed to help merchants grow sales while making multi-channel selling easier than ever. Beginning this week, merchants will see a new ‘Channel Manager’ menu in the sidebar navigation within the BigCommerce control panel. To get started, simply select it and follow the prompts, after which you’ll see options to connect your store and begin selling on Facebook and Pinterest. You can also sign up to be notified as we add support for addition social channels, like eBay, which will be added later this year.


    For merchants looking to attract new customers and grow sales through third-party sales channels, Channel Manager is designed to streamline workflows and help you test new channels efficiently. For example, today merchants can use Channel Manager to:

    • Discover and integrate with leading third-party sales channels. With Channel Manager, merchants now have a single destination to discover and integrate with third-party sales channels directly within BigCommerce. Connecting to existing channels or adding new ones requires just a few clicks.
    • Reach more customers across multiple channels. Native integrations with Facebook, Pinterest and leading marketplaces (coming soon) allow merchants to rapidly amplify their potential reach to millions of shoppers. Seamless onboarding and catalog syncing means you can test the right channel mix for your business without introducing unnecessary complexity or risk.
    • Remove barriers and unify channels. Channel Manager’s built-in bulk export and inventory syncing means merchants can avoid countless hours spent listing products on third-party sales channels by using product information already stored in their BigCommerce catalogs.

    Additional information about multi-channel selling with Channel Manager can be found here.

    Why Channel Manager

    Statistically speaking, there has never been a better time to sell online. According to estimates from the U.S. Commerce Department, online sales during Q1 2016 approached $93 billion, a whopping 15% increase compared to the same period last year. This means ecommerce accounted for roughly 30% of all retail sales growth in the first quarter after factoring for specialty items (e.g. cars, fuel, etc.) not typically purchased online.

    But capitalizing on this explosion in online sales remains complex, particularly for growing businesses looking for high-impact opportunities to increase market share. Recently, many BigCommerce customers have noted rising competition caused by new market entrants and renewed focus from larger players looking to grow online sales. With so much noise in the marketplace, capturing prospective customers’ attention requires brands find ways to make products accessible when and where shoppers want to buy. Where there’s demand, the supplier wins. In a recent blog post, industry analyst and author Brian Solis captured this sentiment saying, “Customers today are ‘accidental narcissists’…they have lost patience. We want things now.”

    Because of this, selling online is no longer just about attracting customers to your online store. Online retailers are increasingly faced with trying to reach and convert customers wherever they want to shop, whether that be through their online store(s), physical retail, marketplaces, social selling platforms or elsewhere. This proliferation of available sales channels has forced retailers to consider new, unforeseen inventory and order management challenges as well as to make difficult choices about opportunity costs associated with exploring potential new avenues to attract customers and grow sales.

    “With purchases taking place across so many different channels — online stores, social networks, physical retail locations and marketplaces — Channel Manager gives retailers a comprehensive way to manage their entire online business,” said Michael Burk, Senior Director of Product, BigCommerce. “We created Channel Manager with the intent to help merchants run their businesses more efficiently and empower them with a complete overview of their sales, allowing them to make changes to listings, pricing and availability in real-time.”

    Additionally, as new sales channels are integrated with Channel Manager, merchants can easily experiment to determine fit and customer demand without the need for time-intensive, manual data entry or specialty third-party listing tools.

    Coming Soon

    This is just the start. This summer, we’ll be adding support for additional channels as well as new functionality to Channel Manager to make adding and selling on multiple channels seamless, including more control over customizing individual product listings.

    Stay tuned for more details in the coming weeks or feel free to leave your questions in the comments.


    John Yarbrough

    John Yarbrough

    John is Director of Communications at BigCommerce where he is focused on telling stories about the evolution of ecommerce and the incredible brands shaping its future.

    View all posts by John Yarbrough

    16 comments on “Introducing Channel Manager: Seamless Multi-channel Selling with BigCommerce

    1. Bruce Esinem on

      Linnworks have recently provided you with a great marketing opportunity with their latest price increase which as hit small users like me, raising our fees by several hundred percent!

      I really hope this will allow me to dump them as their price increase is extortionate and the software, whilst full featured, is somewhat flaky.

    2. Tracey Wallace
    3. Tracey Wallace
    4. Tracey Wallace
    5. Scott Hudson on

      When is the eBay channel coming. I want to transition from Magento to Bigcommerce but need this first! If you need beta testers I would be happy to do that. I have 11,000 listings currently on eBay and 20,000 SKU in my Magento store.

    6. Suesue on

      If you could do Amazon and eBay and it would manage our inventory in one place so I could get rid of Solid Commerce? I would pay more to Big C if they did that. You’d be the first not to have to use a third party.

    7. Richard-Sarah Hobbs on

      Having some issues with the Facebook Channel integration from Bigcommerce. For some reason our products are being pulled into the Facebook Shop with random option sets already selected then causing the displayed product prices to be random. Any thoughts on how pull in the products with “default” option set selected?

    8. Roberto Stelle on

      Why not a dedicated B2B channel ? I dont want to show prices in my front office web store. Only after business customer log in! HOW TO DO THIS? NO prices visible without log in of my business customers?

    9. Thomas Kiblin on

      Too bad these require using braintree/paypal payment processing, mistake on your part to exclude folks using stripe and others.

    10. Bellissimo on

      We need to have “real” marketplaces like Amazon and Rakuten.
      Facebook is for branding but not for making sales. People don’t go on Facebook to buy products.

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