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In this week’s Round Up, we’re covering the mammoth topic of ecommerce marketing, all in the form of infographics. From first impressions with your landing page, to tackling new generations of buyers, there’s a little something for everyone managing an ecommerce marketing strategy.
Perfect your first impression
Your landing page is your first impression, and we all know it’s important. Naturally, consumers are more likely to check our your business if everything is clean, clear and tidy, and, according to this Infographic by Hubspot and Quicksprout, incorporating a CTA onto your landing page can fantastically boost your conversion rates. Like knowing how to present yourself around certain people, you should perfect your landing page for your target customer. Graphics that appeal to them will likely drop your bounce rate, and always consider A/B testing.
Be careful about being creepy
As you perfect your marketing to zero in on your target customer, it’s important to understand your boundaries. In this infographic by Ometria, you’ll see that customers think personalized content is the creepiest by far—and ads for items in abandoned carts were considered the most annoying. Age also is a big factor in consumer reactions, with the majority of older consumers finding personalization annoying, and only half of younger consumers feeling the same. Just like your first impression, know your audience and how they feel, and you’ll know how to convert them.
Shake up your content with Slideshare
Slideshare, a place where you can upload slideshows (and other content) on anything to educate anyone, is a great way to diversify your content. According to this infographic by Column Five, there are a bunch of benefits to using Slideshare over typical content mediums. Sometimes viewers may not want to read a blog article word for word; Slideshare allows you to present information that’s visual, concise and just as accessible as a blog post. The content sharing platform also boasts the most professional audience out of other mediums.
Develop a data-driven strategy
Data is what should be driving your marketing strategy. You have to constantly collect, analyze, and act on the data you collect. In this article by Buffer on the importance of data in relation to your social media, you’ll see an infographic about the importance of data, and reasons why “best practices” typically fit a certain context. Maybe posting at 5 p.m. on Wednesday is the best practice for a beauty supply-selling small business with a large following. It’s not necessarily the same for you. Take a look at your analytics, your engagement, your demographics, and experiment with them to find your own best practices.
Managing emerging markets
The up and coming generation to market to is known as Generation Z (those born after 1995), and it’s important that you get to know them. MarketingProfs and Marketo provide us with an infographic for understanding the up and coming customer base that makes up around a quarter of the consumer market. They’ll be making their own money soon enough, so it’s best to connect as soon as you can. Keen to adopt new technologies, with an average screen count of 5, and a focus on privacy, you’ll need to market to them online, and on a variety of devices if you want to reach them.
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