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This is an exciting time to start an online store. To echo Steve Case, founder of AOL and one of tech’s greatest entrepreneurs, we’re now seeing the democratization of e-commerce across all industries. But if you want to build a small- to medium-sized business that can stand up to the big box retailers, where is the best place to start? If you want to pivot your store to a more successful vertical, what should you sell? We studied data from our 50,000 stores to identify which categories are growing and dominating the competition online.

One bonus insight before you get to the infographic — the worst industry to be in is “unknown.” Commit to what you want to do before you get started and you’ll be ahead of the game.

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