Ecommerce Marketing / Ecommerce News / Omnichannel Strategies

Shopping on Instagram Now Available: 1,416% Traffic Growth, 20% Revenue Growth + 80 Examples to Get You Started

Tracey Wallace / 17 min read

In March, we shared that BigCommerce merchants would be among the first to gain access to Instagram’s new product tagging capabilities — built specifically for ecommerce brands — which significantly enhance product discovery on the platform.

Over the past several months, our product team has been working closely with Instagram to ensure the easiest on-boarding experience for merchants.

Today, we’re excited to announce Instagram Shopping is now being rolled out to BigCommerce stores in the US.

Over the next few weeks, stores who have connected their store to Facebook Shop will begin to see the feature light up.

For those that are unfamiliar, here’s how Instagram Shopping works.

Need to Know

Currently, Facebook is restricting Instagram Shopping to U.S. based merchants who sell physical goods in select product categories that fit their Privacy Policy.

The fastest way to get ready to sell on Instagram is to get your store approved by Facebook Shop.

Once approved, you will see a message within your Instagram app guiding you to connect your Facebook Product Catalog to tag products on your Instagram posts.

BigCommerce customers not eligible at launch will automatically receive access as additional country support is added.

Here is what you must have for Instagram Shopping to be available for you today:

  1. A U.S. Instagram Business Profile with U.S.-English language settings. Physical location of your HQ doesn’t matter if the two requirements above are met.
  2. Sell physical products in U.S. dollars
  3. Have a Facebook Product Catalog approved and connected to Facebook Shop. You do not have to actually have Facebook Shop live. You just need the catalog to be connected and approved.

If you can check off #1 and #2 –– and just submitted your catalog to Facebook –– know that Instagram will be rolling out approvals in batches of 2 weeks. When your store gets the feature, you will see a message within the Instagram App.

Why Instagram Shopping?

Instagram has been the de-facto platform for visual storytelling for years, lauded by consumers and brands alike for its unique focus on beautiful photography and videography, which collectively serve as vignettes into the lives, and lifestyles, of their creators.

With shoppable posts, customers have even greater opportunity to connect with the brands they love through the ability to quickly see relevant information — like product descriptions and pricing — with a single click without ever having to leave the Instagram app.

Additionally, once they’ve found an item to purchase, shoppable posts automatically provide links to corresponding product pages on your website so that customers can quickly add to cart and check out, or browse the remainder of your catalog.

80 Instagram Shopping Examples to Inspire You Now

Your free guide to what other brands across 4 ecommerce verticals are already doing so you can catch up FAST.

Download it here.

Instagram by the Numbers

More than 800,000 shoppers use Instagram every month, and brands around the world are using the platform to share their stories and products with consumers in a visually engaging way.

When it comes to Instagram, ecommerce businesses by and large recommend the platform. Whether you are advertising, building an audience or both – Instagram has fueled hundreds of thousands in sales.

Here’s why.

  • 800M — Number of monthly active Instagram users.
  • 500M — Number of daily active users
    • Increased from 400M to 500M since March 2017
  • 5X — Instagram growth rate compared to overall social network usage in the U.S. (Source: Inc.)
  • 25 — Percent more likely it is that Instagram users are in the top income quartile than average Internet users. (Source: GlobalWebIndex)
  • 5M —  Number of active Instagram business profiles (Source: Facebook)
  • 60 — Percent of people who say they discover new products on Instagram (Source:  Instagram)
  • 70 — Percent of users who follow a business on Instagram (Source: Instagram)
  • 75 — Percent of users who take an action after seeing a business post (i.e. visit a website, search, shop or tell a friend) (Source: Instagram)
  • 500,000 — Instagram advertisers (Source: Facebook)
  • 150M— Number of daily active Instagram Stories users just 5 months after launch (Source: Instagram)
  • 33 — Percent of the most-viewed Instagram Stories that come from business accounts (Source: Instagram)
  • 36 — Percent of B2C brands that consider Instagram to be “very important” or “critical” to their social media marketing, compared to 13% of B2B brands (Source: Inc.)

How to Start Using Instagram Shopping

The rest of this article will walk you through the best-practice advice and revenue stats BigCommerce and Instagram beta brands have seen over the past few weeks.

But, this is an Instagram feature — which likely means you don’t need stats or stories to convince you to to start using it.

So, here’s how to get it for your brand right now.

  1. Make sure your Instagram app on your phone is updated. Go to your phone settings and update the app if it is not. If you do not see any Instagram Shopping tags, this is because your app on your phone is not updated.
  2. Make sure your product catalog is synced with Facebook Shop for your brand. Instagram pulls your Facebook product feed through –– and you can connect your store with Facebook using BigCommerce’s Channel Manager.
  3. Click the options tab on your Instagram business profile, scroll down to products and click. You’ll then be taken through a series of screens introducing you to the product.
  4. Authenticate your Instagram business account via your Facebook account. The product will take you to this next step immediately. This is how Instagram knows what products you have. If you have not connected your store to Facebook Shop, do that now (step #2). Choose the product catalog you want to sync with Instagram for Instagram Shopping.
  5. Now that you’re set up, go to upload a photo as you normally would. Then, on the caption page, you now have the options to tag people *and* products.
  6. Select “tag products” and tap on the photo to tag products, the way you would if you were tagging a person.
  7. In the search bar, type the name of the product in the photo. Select the product you are tagging and then move the tag on the photo to the correct spot. Instagram will pull in all product catalog information from Facebook, including a link back to your site from the photo. Again, go back to step #2 if this isn’t working for you. You can add up to 5 product tags per photo.
  8. Hit share and your post with your shoppable tagged products is live!

Here are the video walk-thrus, if those are easier to follow.

Instagram Shopping Setup Video Walk-thru

Instagram Shopping Tagging Video Walk-thru

80 Instagram Shopping Examples to Inspire You Now

Your free guide to what other brands across 4 ecommerce verticals are already doing so you can catch up FAST.

Download it here.

Instagram Shopping Stats: 1,416% Increase in Traffic

Over the last few weeks, BigCommerce and Instagram invited 50 BigCommerce brands to beta the feature. We wanted to know a few things:

  1. If it was easy to use for the brands themselves
  2. If their fans and customers like it
  3. And, most importantly, if it increased engagement and revenue.

Below, you’ll find the successes of 6 brands using the feature prior to public availability.

The #1 thing you will notice is that those who have alerted their fans across channels to the Instagram Shopping capability are the brands that have seen the highest increase in traffic and revenue from Instagram.

Our #1 piece of advice to brands wanting to drive traffic and revenue through Instagram Shopping is to use your Facebook channel, email marketing, Instagram posts and Instagram Stories to remind your customers that the feature is now available.

It is a new feature for Instagram, and Instagram users do not appear to be used to it quite yet. Help them get there.

Natori – 1,416% Increase in Instagram Traffic

  • # of posts with tagged products at time of writing: 61
  • Increase in traffic from Instagram: 1,416% WoW
  • Increase in revenue from Instagram: 100% WoW

“Instagram has played a major role in helping us build a brand, and we love how the new shopping features allow us to easily showcase our products in a way that feels authentic to the community we’ve built,” said Ken Natori, President for The Natori Company. 

“In just a few short weeks of using the new shopping features on Instagram, we’ve seen a 100 percent increase in revenue from the channel and a massive 1,416% increase in Instagram referral traffic to our website.”

Instagram Shopping Promotion + Best Practices from Natori

“We announced the availability of Instagram Shopping on Twitter and Facebook. Overall, it has increased our traffic, the integration was quick and tagging is easy,” says Colin Talbot, Digital Marketing Manager, Natori.

“We can’t wait for the teams to offer increased analytics and the ability to tag both products and people in the same post.”

Magnolia Boutique – 20% Increase in Instagram Revenue

  • # of posts with tagged products at time of writing: 117
  • Increase in traffic from Instagram: 4% WoW
  • Increase in revenue from Instagram: 20% WoW

“We’ve seen a traffic increase of 4% increase WoW since starting the shopping campaign and a 20% increase in revenue WoW,” says Susan DelPriore, Magnolia Boutique.

Instagram Shopping Promotion + Best Practices from Magnolia Boutique

“To promote it, we included specific instruction on how to shop our feed in our email blasts. Did an Instagram Live video telling people about the debut of Instagram Shopping. We also included instructions in the posts in our feed, had several Instagram stories reminding people to shop our feed and cross-promoted on other social media channels.”

“In all, I’d recommend Instagram Shopping to other online brands. It makes shopping easier for our Instagram fans. We get many questions from people asking how to shop our items, and this makes that process easier.”

“My best piece of advice is that, since this is very new, it is important to provide instructions and to cross-promote. Making sure your product feed is updated is very important,” says Susan DelPriore, Magnolia Boutique.

SpearmintLOVE – 13% Increase in Instagram Traffic

  • # of posts with tagged products at time of writing: 208
  • Increase in traffic from Instagram: 12.61% MoM
  • Increase in revenue from Instagram: 8% MoM

“We’ve seen a 12.61% increase in Instagram traffic (month over month) and an 8% lift in purchases attributable to Instagram Shopping (month over month),” says John Lott, CFO at SpearmintLOVE.

“The integration with the BigCommerce Catalog has been seamless. It is easy to tag products and drive customers directly to the product page right from Instagram.”

Instagram Shopping Promotion + Best Practices from SpearmintLOVE

“To build awareness for Instagram Shopping, we created Instagram stories and organic posts that announced the new feature and showed our audience how to click to shop. We continued these posts for the first two weeks of the launch,” says John Lott, CFO at Spearmint LOVE.

“Overall, Instagram shopping is a natural fit for ecommerce stores and is an organic way to engage with your audience.”

Native Union – 2,662% Increase in Instagram Traffic

  • # of posts with tagged products at time of writing: 9
  • Increase in traffic from Instagram: 2,662% MoM
  • Increase in revenue from Instagram: 100% MoM

“We are seeing the analytics in BigCommerce and it’s great to finally see Instagram traffic to the site,” says Tanya Keller, Community Manager, Native Union. – Still fine-tuning their approach

  • # of posts with tagged products at time of writing: 1
  • Increase in traffic from Instagram: None yet
  • Increase in revenue from Instagram: None yet

“We will be announcing it in an email blast and ICYMI sections of future email blasts,” Danny Hunsaker,

“Overall, we feel that Instagram Shopping during the holidays will provide the opportunity for busy shoppers to quickly see a watch they like on our IG post and quickly make a purchase.”

“The ease of use for Instagram Shopping is great. Plus, it’s still early in the beta testing, so we’re still analyzing and fine-tuning our approach.”

Marucci – Easy to implement, waiting for the holidays

  • # of posts with tagged products at time of writing: 3
  • Increase in traffic from Instagram: None yet
  • Increase in revenue from Instagram: None yet

“We love the ability to use Instagram, our most engaging social platform, to direct customers to our products,” says Chad Vinges, Marketing, Marucci.

“While we’ve been able to implement the product-tagging feature, we’re in the middle of a low-selling, low-engagement season, so we’re not able to see any real change thus far (only one week of use).”

“I’m extremely confident, however, that Instagram shopping will be very beneficial to our holiday selling efforts and in our peak selling season in Q1 & Q2 of 2018!”

How to Measure Instagram Shopping Success

Do you want to see similar results to the stats and stories above?

Great – then you need to know how to find how your Instagram Shopping tags are performing.

To do that, you have 2 options:

  1. On Instagram: Under your post analytics, there are Instagram Analytics on your click-thru on Instagram Shopping as well as to your site.
  2. Your BigCommerce Analytics: If you are using the new analytics, then under Marketing >> click on Social >> click on Instagram >> measure l.instagram revenue and traffic week over week (or month over month) to see how much Shopping has worked. You can even make sure BC and Instagram Analytics are showing similar #s based on visits.

How to Grow Instagram Audience Engagement

Wooing 164,000 Instagram Followers

With more than 164,000 Instagram followers and $0.11 average cost per conversion across Instagram and Facebook audiences, Spearmint LOVE is one of the most successful Instagram advertisers on the platform.

Shari and John Lott credit the success to Shari’s expert eye for merchandising and design. Here’s their advice on how to grow an audience and advertise to them effectively.

Spearmint LOVE Sees 991% Yearly Revenue Growth

Get the details on how this brand broke the SMB glass ceiling.

What is your #1 priority in creating an engaging Instagram business profile?

If I had to pick the most important thing, I would say the pictures need to feel genuine. Posts that feel over “photo-shopped” often lack an authenticity that is really critical to connecting with your audience. Find a style that works for you and post often, i.e. 3 to 5 times a day.

What advice would you offer other online businesses looking to grow on Instagram?

The most important advice is be very particular about what you post. If your feed lacks a cohesive feel, your audience will have a hard time relating to your content.

Once you have a clear aesthetic that is resonating with your audience, network with other Instagrammers with a similar size audience. In our early days on Instagram, we did a lot of “friendly follows” with other Instagram accounts that we respected and that were a good fit for our audience.

Using Instagram to Drive 25,000 Visitors Per Day

With more than 261,000 Instagram followers, The Pink Lily Boutique has successfully turned their Instagram feed into a highly profitable channel, helping to turn $1M in monthly revenue for the brand.

Here is how the Pink Lily team engages with their audience to grow a massive fan base and tons of sales.

How Pink Lily Handles 600+ Orders Per Day

With 600+ orders and 25,000 site visitors per day and $1M in monthly revenue, see exactly how Pink Lily Boutique scaled operations to meet their massive demand.

What are the top priorities in creating an engaging Instagram business profile?

There are many things we do to dominate on Instagram. Here are a few:

1) We post 8-10 times per day, 7 days a week, so there is always fresh content to be seen by our fans.

Some are product images, some are lifestyle shots, some are funny videos. We like to mix it up!

2) We offer Instagram photo contests and giveaways for customers to win free merchandise or a gift card!

A customer has to tag their friends and share one of our contest posts and we will pick a random winner every week! Everybody loves free stuff, so this is always a popular promotion for us.

3)  We ship all items to our customers in a custom poly mailer bag to drive user-generated content.

The bag has our logo and our own exclusive hashtag for customers to tag us on Instagram when they take a selfie in their new outfit.  If customers post a selfie on Instagram wearing our clothes and tag #pinklilystyle, they will be featured on the front page of our website. This has been a great promotion. Customers love the idea of being featured on a website that has 25,000 visitors per day.



4)  We let our customers choose which items we buy.

When shopping for new items or attending a market, we let the customers ‘Be the buyer.’ We take pictures of the items we are considering and then we post them to our social media pages, asking our fans to ‘be the buyer’ and let us know what they think about particular items.

For example, we will post a picture holding a dress in each hand and ask the customer, ‘Which dress do you like best? Left or right?’

This not only gives us a look at the specific buying habits of our customer, but our fans feel great knowing that we value their input and we try and stock our website based on the items that they truly want.


What advice would you offer other online businesses looking to grow on Instagram?

Keep your customers engaged! Ask their opinions, give away items, make them laugh, etc.

An engaged fan is more likely to turn into a customer. Make sure they know that you value their input and want them to be extremely satisfied with their purchase.

Using Stories to Sell 48,200 Fans

With more than 48,200 Instagram followers, Grace & Lace skyrocketed to a household name when they appeared on Shark Tank. Today, the team uses Instagram to connect with their audience and fans across the country.

Here is their best advice on how to grow a loyal base.

How Grace & Lace Manages Inventory Across Channels

Selling so much through Instagram and other channels including Facebook and Pinterest can be challenging. Here’s how the Grace & Lace team figured it all out.

What are the top priorities in creating an engaging Instagram business profile?

For us, we work to strike a balance between promoting our products, giving our fans a behind the scenes look at Grace & Lace, sharing my life as a mom, wife, and entrepreneur, and adding a little levity or inspiration to their week.

We try to build a valuable relationship with our fans so that when they’re ready to buy something they can’t try on first or see in person, they have had positive interactions with our brand online and they trust me and Grace & Lace enough to take that leap of faith.

What advice would you offer other online businesses looking to grow on Instagram?

Tell your story. Facts tell, stories sell.

Successful brands drive engagement with a story or an experience around their products. Stories enable us to create a connection not only with our fans but with a new audience.

Instagram is a powerhouse for you to visually tell that story and showcase that experience. It’s not about marketing your product; it’s about marketing the experience that comes with owning your product.

Most products we sell are shot on a mannequin first. We’ve tested and 100% of the time, a model photo, flat lay, or even a selfie photo gets more engagement than a mannequin photo.

It’s the same product, but a shot of the model walking down the street on a pretty day shows an experience. The flat lay complete with accessories shows an experience. The selfie shows an experience. And don’t get sidelined by ‘the gear’ involved in taking great photos. It’s not about the gear. It’s about connecting people to your story, to the experience, of your company.

How to Find a Balance with 45,200 Followers

With more than 45,200 Instagram followers, Nickel & Suede admits they began on Instagram early –– and have long been awaiting shoppable posts to make Instagram advertising as successful as Facebook’s.

Here is their best advice on how to grow a large following and advertise effectively.

What are some tactics you’ve used to create an engaging Instagram business profile?

Our followers appreciate using IG as a platform where they can get to know us without scouring our website.

When we started Nickel & Suede, Instagram was still growing in popularity and we knew that it was somewhere we needed to have a strong presence. We started off by networking and collaborating with other brands that we related to and that was a big initial boost at a time when users were first creating IG accounts and choosing who to follow.

We quickly found that the biggest struggle was having enough continually engaging, high-quality content. We’ve worked hard to create great imagery to share with our followers that is informative and personal. We try to keep our followers updated in real-time with information about new releases, behind the scenes and sneak peeks.

We also try to think of our audience as “new” every couple of months so we shift to introducing ourselves every so often or sharing little “did you know” bits about us. We think our followers appreciate using IG as a platform where they can get to know us without scouring our website.

What advice would you offer other online businesses looking to grow on Instagram?

It’s been interesting to find a balance for our business on a platform like Instagram because most of its users are there and have been there for personal reasons. They want to connect with friends and family there and so finding a way to fit your business into someone’s personal feed is a hard thing to do.

So, my advice is first, you have to have great images. Whether you take them with your phone or your camera, make sure they are interesting and high quality. What you say in your caption also matters, but the picture is what sells you.

Second, I would suggest finding ways to keep the platform personal to your customer. Find ways to make them feel like an insider. Offer behind-the-scenes shots or share something personal about employees. Don’t make it all about selling. Instagram users need a personal reason to follow a business.

That being said, Instagram has been shifting and changing over the last year. It is becoming more like Facebook in that it is slightly less personal and will soon have more ways to boost for businesses.

Follower growth is slower than ever right now, but we don’t think it will stay that way. We are sure Instagram will slowly become an even better and better place for businesses to be. And when they start offering more ways to advertise and easier ways to sell through the platform, it will be pay to play. It will be worth it just like it’s worth it to pay to play on Facebook.

80 Instagram Shopping Examples to Inspire You Now

Your free guide to what other brands across 4 ecommerce verticals are already doing so you can catch up FAST.

Download it here.

13 Experts Advise on Instagram Shopping

Instagram is a high-engagement platform and more and more brands are looking to it to drive much more than sales –– i.e. customer loyalty and lifetime value.

Here’s how 13 experts from across the ecommerce industry recommend businesses measure Instagram success, run Instagram campaigns and think about Instagram Shopping.

Tara Johnson, Lead Reporter – Retail, CPC Strategy


Instagram Shopping will be useful for online stores. If you think about it, there is an obvious risk if you don’t have a shoppable Instagram. For example, if a customer sees an item they like on the platform, but there’s no way for them to buy the item or link to your site, you risk losing that sale.

William Harris, CEO, Elumynt


If you want to increase ROI on Instagram – or any channel for that matter – figure out how to use the platform the way consumers use it. If you’re salesy, people are going hate you. But, you’re engaging, it will go a long way in terms of bringing you real, lasting customers.

Johnathan Dane, CEO & Founder, KlientBoost


Just like Facebook, prioritize your audience targeting in this order:

  • Custom audiences
  • Lookalike audiences
  • Saved audiences

People who know you (custom audiences) are going to usually provide a higher and quicker ROI compared to the people who’ve never seen you before (saved audiences).

As for Instagram Shopping, if it’s anything like the success from Google Shopping, then it will be huge, but it won’t be the same.

I see this more of a Pinterest-style rollout that will certainly be very interesting to test, but will require stores to rely more on talent of photography and not shopping feeds.

Kunle Campbell, Founder, 2X Ecommerce


Instagram Shopping will be especially useful for retargeting ads and for shopping cart recovery. I think conversions from impulse purchases by audiences that have just discovered your brand via Instagram will be low.

But the big opportunity will likely come from audiences that have initially engaged with ecommerce brands on their websites.

Drew Sanocki, Nerd Marketing


The success of Instagram Shopping comes down to their execution. Twitter announced ecommerce years ago and it was a dud.

I’m optimistic here, though, because the medium is so visual. I think they will make impulse-priced items a real possibility.

Where else today can you really sell an impulse item other than on your own site to your own traffic?

Emil Kristensen, CMO & Co-Founder, Sleeknote


I really love Instagram shopping. You now have the possibility to show images of your products without having to link to them in your bio. This is a feature I’ve really been looking forward to.

I used to work as an ecommerce manager at a furniture and interior design ecommerce store, where we would show beautiful images of our products in different environments to illustrate how you could use them. The problem was that people couldn’t just click the image and buy the product.

We had to list every single item on the image correctly according to the product name on the website. This quickly becomes a problem if you have many products in one image. Moreover, users had to click the link in our bio, and search for the product on the website and then buy it. That process is way too complicated, and most users will drop off before completing the purchase.

The new feature allows you to tag your products in the images and then users can click on the product on the image and be sent directly to the product page where they can buy it.

Instagram advertising now has the potential to become more than just a retargeting platform for ecommerce. You can push advertising and reach out to cold leads with awesome images of your products in use.

You should always use images where you show your products in their “natural” environment instead of just showing a simple product image. For instance, if you sell furniture, you should decorate an entire room with different furniture to show how everything goes together, which can also increase additional sales.

Alex Birkett, Growth Marketing Manager, ConversionXL


I can’t speak for their effect on anyone else, but I can say anecdotally that Instagram ads have been far more effective for me than any other social media advertising. I’ve downloaded something like four apps and bought health supplements because of Instagram ads.

The easier Instagram can make it to capture both attention and money within the app, the more powerful the service will be for retailers. That’s what Instagram Shopping does.

Jason Quey, Founder, The Storyteller Marketer


I believe Instagram Shopping is going to be huge for ecommerce businesses. Pinterest has already proven this to be a successful model. The average order value of sales coming from Pinterest is $50.

Thinking about that in terms of Instagram, Yotpo found Instagram engagement rates were 45% longer than visitors from Facebook, 62% longer than visitors from Pinterest, and 40% longer than visitors from Twitter.

Jessica Thiele, Marketing Manager, Virtual Logistics


Give your audience exactly all the information they need right in the app itself (including payment processing, if you have items to sell). The more work you make your audience do, the more barriers to buy you’re unintentionally creating.

Instagram Shopping is hugely helpful with this. It provides a smoother purchasing funnel on Instagram than ever before.

Nancy Badillo, Digital Marketing Specialist,


I’m actually quite excited to try it out for myself. I love how seamlessly integrated it is and how you can showcase the product and price upfront. Many consumers want to know as much about the product before they head to buy.

In a world where many people have a short attention span, this HELPS!

Jason Dea, Director of Product Management, Telus Health


When it comes to retail, especially online, distribution is king. The products with the best and widest distribution models may not always win, but they often have the best odds.

Instagram Shopping is yet another highly engaging direct-to-consumer distribution channel that may prove very fruitful for savvy brands.

David Feng, Co-Founder and Head of Product, Reamaze


Instagram Shopping is yet another reimagining of how retail is evolving and how merchants must adapt their resources to access customers. Instagram Shopping will likely become very successful for established brands with large followings.

For smaller and less established brands, the process of acquiring followers, adapting the actual store to handle checkout workflows, order abandonments, adjusting the customer lifecycle funnels, and creating enough content to make Instagram Shopping successful still needs proof of concept.

For the majority of stores in the marketplace today, Instagram Shopping should hold as a very interesting feature for now.

Ben Cahen, CEO, WisePops


Test a micro-conversion on your Instagram landing page. And if you’re not creating a landing page, optimized for mobile, which is unique to your Instagram offer, start there.

Once you have your LP, the micro-conversion has two possible ROI boosting benefits: 1) Data has shown that micro-conversions imitate the conversion in a less threatening way and increase overall conversions and 2) If you get a contact method you can remarket to those leads later and potentially boost overall sales.

Final Word

And that’s it, folks. As Instagram Shopping launches to additional regions, we will let you know.

Until then, download the the 62 Real Examples of Instagram Shopping in the Wild guide. It will give you ideas, inspiration and help you understand exactly how to use the feature moving forward.

80 Instagram Shopping Examples to Inspire You Now

Your free guide to what other brands across 4 ecommerce verticals are already doing so you can catch up FAST.

Download it here.

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Leave a Comment
  • Louise


    Its call the World wide web for a reason – why is this only for US users.

    When is this going to be open to everyone?

  • Dunkan

    Thank you for this great article!

    I’ve used Instagram in my work, too. Of course, my results were more modest than the ones cited in the article, however, in case my statistics would be of interest to anyone, here it is:
    I’ve got a BigCommerce website with the traffic of about 500 people a day.
    I’ve got a couple of Instagram accounts (similar to, but not quite so prominent).
    I’ve tried to increase the number of my Instagram followers with the help of a website plugin (, bloggers and advertising (
    I’ve also implemented Instagram shopping.

    As the result, I’ve got a 70% increase in the number of subscribers and a 12% increase in sales. Good figures for a very small investment.

  • Thanks for the feedback, Gareth! I’ll toss that over to the Instagram team. Right now, they are the ones in charge of letting us know which categories they are taking on. Get enough support for your category, though, and I’m sure it’ll sway them!

  • We sell hand made beer tankards and steins – in terms of category that could be gifts? There’s a great homebrewer community on instagram that we interact with.

  • Absolutely, Gareth! What category are you selling in?

  • Great news! Please do use whatever influence you may have with Instagram to open this up to more categories though, as I’d love to use it. I’ve had success with Instagram despite a fairly modest number of followers, and this would be a game-changer.

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