Definition: New media marketing centers on promoting brands and selling products and services through established and emerging online channels, harnessing these elements of new media to engage potential and current customers. New media marketing encompasses many different mediums, including display advertising, content marketing and social media promotions. The objective of all new media marketing is to get consumers to interact with the brand, engaging them in a way that increases awareness and correlates to sales.
Consumers today are empowered with an incredible amount of information, allowing them to thoroughly research their purchases before contacting a business. In fact, most people decide to buy before talking to a sales professional, Web services company Market 8 reported. This paradigm shift between buyers and sellers has forced businesses to change their approach to marketing. New media helps online businesses:
New media marketing is an ever-changing effort for businesses. Here are just a few of the areas where brands are growing online.