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It’s becoming more and more essential that all ecommerce businesses, regardless of size, implement sophisticated on-site search technology to help their shoppers find the items they want as quickly and conveniently as possible. This is due to a shift in consumer shopping habits, by which internet users have become accustomed to functional faceted searches, such as those available on sites like Amazon, eBay, Etsy and more.Unfortunately, many online retailers outside of the big name brands aren’t utilizing on-site search –– at all. Here’s a quick look at the statistics:
techniques such as dynamic filtering, can help the shopper quickly make sense of their options. By highlighting certain products with visual badges, such as “new,” “on sale” or “online exclusive,” shoppers who are concerned with those attributes are given powerful guidance toward completing their purchase.
- 16% of ecommerce websites do not support searching by product name or model number , despite those details appearing on the product page.
- An additional 18% of websites provide no useful results when the user types just a single character wrong in the product’s name.
- 70% of ecommerce sites require users to search by the exact verbiage the website uses , failing to return relevant products for, say, “blow dryer” if “hair dryer” is typed, or “multifunction printer” if “all-in-one printer” is typed.
- Searches with symbols and abbreviations are not supported by 60% of ecommerce websites . For example, the websites do not map the double quotation mark (often substituted for the double prime symbol: ″) or “in” to “inch.”
- Autocomplete suggestions are found on 82% of ecommerce websites . While some implementations greatly enhance the search experience, 36% of implementations do more harm than good.
- Only 34% of ecommerce sites allow users to easily iterate on their query by pre-filling it in the search field on the results page, despite the fact that, according to tests, users frequently need to iterate on their query — on average, 65% of test subjects required two or more query attempts during testing.
- Including thumbnail images, prices, ratings and other relevant information with the product matches encouraging shoppers to skip the search results page and navigate directly to the product they desire
- Banners used to display special offers and promotions
- Displaying the most popular products high in the results to drive increased conversions
- A list of popular searches displayed saving time and eliminating spelling errors and confusion over the terminology used on your site
Keyword-Triggered BannersWhat if you could choose which banner to display to each shopper based on their search query? Keyword-triggered banners give you this power.
- To promote a specific brand
- To display a special holiday promotion
- To cross-sell or up-sell
- To offer discounts or free shipping to certain types of shoppers
ConclusionWhen upgrading the search functionality on your site, don't overlook the powerful merchandising opportunities presented by technologies such as rich autocomplete, keyword-triggered banners and product highlighting. They enhance the shopping experience for shoppers who are highly likely to convert, and can thus increase your revenue through higher conversion rates and average order value.
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