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Kap7 grows 400% moving from custom platform to BigCommerce

A move from a custom platform to BigCommerce grew sales 400% –– and that was just the beginning.


30% 400% 27%
revenue growth YoY revenue growth 1st year on BigCommerceincrease in conversion rate
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The Kap7 success story

KAP7 was started by two former water polo Olympian athletes: Bradley Schumacher and Wolf Wigo. In the early 2000s, they saw a gap in the water polo gear market. There was clear opportunity to provide higher quality products direct to consumer.

Their goal was to build a brand selling only the highest-quality products made with the highest-quality material. They partnered with manufacturers who focus on engineering to determine the best functional product for the water polo sport and player. Then, they started selling to coaches and athletes.

But ecommerce didn’t take off immediately. A custom platform held them back –– costing tons of money and time for simple updates. That’s when the Olympians went searching for a different ecommerce platform –– one that matched the quality and high-expectations of their own products.

Today, Kap7 is the official water polo ball sponsor of every high school and university association offering water polo as a sport in the US. In 2016, they secured the official sponsorship of the U.S. Olympic team. And now, they are looking to expand to Europe and beyond.

And this time, ecommerce is leading the way.


BigCommerce has been such a blessing for us. It was a quick process to get up and running. We were able to quickly test multiple themes to best fit our branding. Alex Young, General Manager at Kap7

400% spike in sales after migrating from custom platform to BigCommerce

As told to BigCommerce by Alex Young, General Manager at Kap7.

We were on a custom ecommerce platform for 2 years and spent hundreds of thousands of dollars on a system that never completely worked, and decided we needed to jump ship because of costs and the time taken away from business development.

BigCommerce has been such a blessing for us. It was a quick process to get up and running. We were able to quickly test multiple themes to best fit our branding.

We are now averaging 30% growth YoY on BigCommerce. The first year we moved over, we saw a 400% spike in sales from what we were doing on the custom platform. That was in two months of going live!

Unbelievable out-of-the-box functionality

As told to BigCommerce by Alex Young, General Manager at Kap7.

We've been with BigCommerce for almost 3 years now. Everyday the questions come up "Why is this working so well? Why is this so simple?" The sales growth has been great, but the operational efficiency has been the biggest plus for KAP7.

When we were looking for a new platform, we wanted one that provided us with the capability to represent the brand in line with our vision as a whole. BigCommerce helped us achieve that.

The BigCommerce simple app integrations like product reviews, chat boxes and email collections are icing on the cake.


The BigCommerce simple app integrations like product reviews, chat boxes and email collections are icing on the cake. Alex Young, General Manager at Kap7
We are now averaging 30% growth YoY on BigCommerce. The first year we moved over, we saw a 400% spike in sales from what we were doing on the custom platform. That was in two months of going live! Alex Young, General Manager at Kap7
Kap7 Quote Asset

Multi-channel sales and personalization fuel massive growth

30% 400% 27%
growth YoY growth 1st year on BigCommerceincrease in conversion rate


As told to BigCommerce by Alex Young, General Manager at Kap7.


The benefits of selling on both your website and Amazon

Amazon has also had a big impact on our ecommerce sales. A big part of our growth for the next couple of years is looking at how we can build that portion further.

Selling on Amazon was a no-brainer for us. We were personally shopping on Amazon all the time, and none of our direct competitors are on there. Once your products are set up within Amazon’s Guidelines it is really a matter of how can we sell more or how can we get better at targeting customers.

Learn more about Kap7's Amazon success story


Targeted marketing through custom content

As told to BigCommerce by Alex Young, General Manager at Kap7.

A big reason for our success with BigCommerce is targeted marketing. We know who the end consumer is (the age-group water polo athlete), and who the purchaser is (the parent or coach). In order to market to each customer type, we use product reviews from both purchasers as well as professional video product reviews. We also provide drill and trips, and collaborate with national team coaches and athletes to educate about the sport.

The BigCommerce platform has the flexibility for us to provide applicable marketing content to each customer type we have defined. Our marketing campaigns are developed around providing value to coaches, parents, players and water polo enthusiasts.

Essentially, what BigCommerce allows us to do is focus on really specific groups and targeted markets. For example, we focused on selling Alaska-printed suits to water polo enthusiasts in Alaska using Google AdWords. We saw an immediate sales increase of 125% in that specific print in an geographic location with very low sport popularity.


How engagement and education increase sales

As told to BigCommerce by Alex Young, General Manager at Kap7.

We're big proponents of using BigCommerce’s out-of-box products and services. Those have allowed us to achieve superior branding, sport education, and marketing in comparison to competitors. We’ve overachieved in sales as a result.

This has led to a water polo ecosystem on KAP7 that connects the consumer with products they need and education that will help them get to the highest level.


The BigCommerce platform has the flexibility for us to provide applicable marketing content to each customer type we have defined. Alex Young, General Manager at Kap7

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