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Neon Poodle launches 3 international sites, grows revenue 232.14% on BigCommerce

Neon Poodle takes on the international challenge, and rises revenue to the occasion.


3 232.14% 11.21%
international stores on BigCommerce increase in revenue YoYincrease in conversion rate
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The Neon Poodle success story

As a new mom, Sammy Gibson was looking for something jazz up the new nursery. She had a vision of a neon sign –– serving both as night light and unique interior design touch for her family’s new adventure.

But after contacting quite a few shop in Australia (including reaching far beyond her hometown of Brisbane into Sydney and Melbourne), no one got back to her.

She was small potatoes, and those shops sold mostly in bulk. A customer wanting a single neon sign? That wasn’t their line of business.

So Sammy and husband Jason –– and co-founder of Neon Poodle –– set out to make one for themselves. Three years later, they have built Australia’s #1 neon sign online shop, and are quickly expanding into the EU and US markets –– with BigCommerce serving as their ecommerce and inventory hub.


Enterprise-level out-of-the-box features at SMB prices

As told to BigCommerce by Sammy Gibson, co-founder of Neon Poodle.

We were introduced to ecommerce platforms through a wholesaling agent. The platform they used matched their needs, but when we broke away from them, we decided to look for other options.

We needed a platform that not only dealt with our needs in Australia, but one that would let us expand worldwide pretty rapidly, and strategically. That was really important for us.

We also needed a platform that would let us handle both the wholesaling and retailing side of things on a single site for each country’s specific domain. That meant we needed customer grouping options out-of-the-box that allowed for site customization, especially around pricing and bulk ordering, for our wholesale buyers.

With price and BigCommerce offered, it just ticked all the boxes. It didn't take us long to decide that BigCommerce was the best fit. Once we decided on the BigCommerce platform, we set out to build a relationship with the team and really invest energy, time and money into it. It’s the backbone of our business after all.


Customer groups personalize sites for unique customer segment needs

As told to BigCommerce by Jason Gibson, co-founder of Neon Poodle.

The ease of use of being able to split our retail and wholesale customers down the middle and treat them individually as they need to be treated is amazing. These are two very different income streams for our businesses, and our site needs to reflect that.

We're showing our wholesale buyers a different price point for products once they log in to the site. Different wholesalers sometimes have different negotiated prices, and so depending on the customer group we place folks in, they get their own price on the site and can checkout right there.

Prior to using customer groups, we used to manage all of this off line. That meant I couldn't actually track the inventory in a single place –– which made everything much more difficult to manage. Now, I track all the orders through one system –– BigCommerce –– which is imperative to managing stock across the business.


We needed a platform that not only dealt with our needs in Australia, but one that would let us expand worldwide pretty rapidly, and strategically. That was really important for us. Sammy Gibson, co-founder of Neon Poodle

BigCommerce serves as centralized inventory management across customer + country channels

As told to BigCommerce by Jason Gibson, co-founder of Neon Poodle.

We used to use Excel as our centralized inventory management documentation. I actually created a database and everything, but it just became too onerous. It was such a pain to manage the wholesale and the retail. It was such a manual process and took way too much time.

Now, we are tracking everything with BigCommerce, including wholesale versus retail as well as all international inventory management.

For international, I can now separate country-specific inventory across the three individual localized sites, as well as individually manage the inventory for all three at the same time.


Localized international site launches in 6-8 weeks

As told to BigCommerce by Sammy Gibson, co-founder of Neon Poodle.

Speaking of international, we have localized 3 BigCommerce sits –– one for the AU, the EU and the U.S.

Each international site connects to our localized warehouse to better manage shipping speed and cost –– which all connects in to BigCommerce. Plus, we are able to launch each localized site in as little as 6 to 8 weeks. It’s amazing!


SEO tools you set up once and never have to touch again

As told to BigCommerce by Jason Gibson, co-founder of Neon Poodle.

To be honest, we haven't done a lot of SEO work since we’ve launched. I know how important SEO is to setting up a website. You have to put in all the meta tags and all the links. Each photo needs a tag. All of that stuff I did when we first set up the site on BigCommerce and I honestly haven’t had to touch it since.

We’re fortunate in the fact that we are a unique product, which makes our SEO needs a little less competitive.

A lot of that though is thanks to the capability of BigCommerce, and the ability it gives us to change tags, manage URLS and really run our business our way and drive SEO effectively. 



We are tracking everything with BigCommerce, including wholesale versus retail as well as all international inventory management. Jason Gibson, co-founder of Neon Poodle
We also needed a platform that would let us handle both the wholesaling and retailing side of things on a single site for each country’s specific domain. That meant we needed customer grouping options out-of-the-box that allowed for site customization, especially around pricing and bulk ordering, for our wholesale buyers. Sammy Gibson, co-founder of Neon Poodle
Neon Poodle Quote Hero

Neon Poodle launches 3 international sites, grows revenue 232.14% on BigCommerce

Neon Poodle takes on the international challenge, and rises revenue to the occasion.


3 232.14% 11.21%
international stores on BigCommerce increase in revenue YoYincrease in conversion rate


Design ease-of-use for ongoing iterations

As told to BigCommerce by Sammy Gibson, co-founder of Neon Poodle.

Our out-of-the-box BigCommerce theme has really boosted our sales, both retail and wholesale. We're very pleased with it, but are also always looking to make small improvements as the business evolves.

To that point, the way you can manipulate the site is my personal favorite part about BigCommerce. It’s so easy to jump on there, add, remove, change images, manipulate text and wording. It's extremely user friendly for me, someone who doesn't have the time of invest in figuring out how to use the system. I literally can just jump on and test something out.

It did take us a long time to choose which theme we liked best and which would work with our brand the best. It was probably about a month of us just stewing over it. We knew we wanted simple, clean lines. And of course we wanted something that very much matched our personal aesthetic.

Having the ability to change between themes was a big thing for us. If we found a different theme we thought was more suitable, switching between what we were on to the new one was literally a click of a button. That's a good thing when you're looking at refreshing your site.

These days, you need to refresh your site every 12 months to keep it fresh for your customers. BigCommerce makes that so easy by allowing you to just switch to various themes, preview them on the backend in different device formats and have all of your information transfer over and just look great.


Ecommerce Analytics + Insights visualize customer mindset, increase ROAS

As told to BigCommerce by Jason Gibson, co-founder of Neon Poodle.

We constantly look through BigCommerce’s Ecommerce Analytics and Insights to determine our demographic. That’s so important –– looking through and finding the demographics we want to target on Instagram to get the biggest return we possibly can for instance.

We also use the Ecommerce Analytics and Insights to see what people are looking at. If a product's not getting as many pageviews as it should, we start asking ourselves:

  • Is it the photo that's driving problems?
  • Can I change the photo and then have a look to see if people are going to click on it or not?
  • Is it the product is just not good?
  • Do I look to remove that product and add a different one?

It’s all about getting a good visual of the end to end customer flow, seeing where they come in and then where they drop off, and why.


Final word

As told to BigCommerce by Sammy Gibson, co-founder of Neon Poodle.

When we started this business, no one else was doing it. If you can find a niche like that, you’ve just go to go for it. Get something up and launched and be smart about it –– but know that you can make modifications along the way.

I am a visual person, and so many online are these days. People like that judge a company by their website. Investing energy, time and money into a website is probably the number one rule in any small business, especially start ups. If you want to drive traffic and sales, you really need to make people stop and remember you.

You also need to make it easy for them to purchase –– no matter if they are a regular customer or wanting to buy wholesale. You need the tools to make all of that happen seamlessly on the backend so you can focus on marketing and growing your business beyond your wildest imagination. That’s what BigCommerce has done for us. It gives us the tools and we go out there and make it all come to life.


People like that judge a company by their website. Investing energy, time and money into a website is probably the number one rule in any small business, especially start ups. I you want to drive traffic and sales, you really need to make people stop and remember you.Sammy Gibson, co-founder of Neon Poodle

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