The Four Pillars of Omnichannel Commerce Success Webinar

April 8, 2021 at 2:00pm ET

Experts from BigCommerce, Walmart and Zentail share how the four pillars of omnichannel commerce can help you optimize your business — and deliver a consistent brand experience — across channels.

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Pauline Shiu

Director of Marketing and Partnerships, Zentail

Pauline is a true believer in the power of software and the importance of delivering great customer experiences. Immersed in ecommerce for over 10 years, Pauline is now focused on quickly and easily scaling multi million-dollar, multi channel businesses with the team at Zentail.

Headshot Illustration Pauline Shiu Right Zentail

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Sidharth Sahoo

Senior Manager, Strategic Partnerships, Walmart

Sidharth is a senior manager of strategic partnerships at Walmart eCommerce. He focuses on channel partnerships and works with key Walmart partners to build a healthy ecosystem for shoppers and sellers on the marketplace.


Sharon Gee

General Manager of Omnichannel, BigCommerce

Sharon currently oversees Omnichannel Partnerships at BigCommerce and is a digital commerce veteran with 10+ years of experience in digital marketing, ecommerce strategy, digital transformation and back office operations.

Headshot Illustration Employee Sharon Gee Bigcommerce Right

Learn how to create a holistic omnichannel strategy

An omnichannel approach is meeting customers where they are and providing a cohesive experience across channels. To do this, you need your sales, marketing, operations and fulfillment operating in lockstep.

In this webinar, we’ll cover:

  • Why a holistic omnichannel strategy powers growth
  • How to evaluate and improve your sales channels
  • How to streamline your marketing channels
  • How to gain more inventory visibility
  • How to increase supply chain efficiency
  • Best practices for unlocking omnichannel opportunity