How Santa Monica Seafood pivoted into DTC

Learn how this seafood distributor redefined their focus to build on a new customer segment - and increase their total revenue 185% during a challenging year.

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Collage Person Device Ipad Storefront Santa Monica Seafood

Redefining direct-to-consumer success

Santa Monica Seafood’s ecommerce priorities revolved around the shopper experience, as well as streamlining their frontend and backend processes. They needed an ecommerce platform that provided powerful functionality, capacity to scale and a front end that offered flexibility — without operational headaches.

This case study tells the story of how Santa Monica Seafood used the BigCommerce platform to:

  • Scale their national DTC business
  • Capitalize on market opportunity
  • Assess the right ecommerce product mix
  • Manage thousands of SKUs and maintain accurate inventory
  • Develop a best-in-class online customer experience
  • Create omnichannel sales opportunities