Even with all the new marketing techniques available to online merchants, email remains one of the easiest, most cost-effective ways to encourage repeat business and increase sales. The average ROI of an email campaign is 4,000%! BigCommerce makes it easy to do email marketing right.
Quickly connect your store to the best email marketing platforms in the business, including MailChimp, HubSpot, Constant Contact and iContact. Then it's simple to promote products to customers based on buying history, target long-time customers with rewards and win back previous shoppers with special offers.
Create rules to segment customers into email lists based on purchase history, order total, order date, location and much more. Automatic syncing ensures your contact and order data are always up to date.
The best way to engage your customers and drive repeat business is to send out a monthly newsletter that details the new products you're offering, what's happening at your company and any special offers you're running. We build newsletter email capture into many of our free and premium themes — all you have to do is export addresses to your CRM or email marketing platform to grow your email subscribers.
Did you know that more than 70% of online shopping carts are abandoned before checkout? Our built-in abandoned cart saver lets you automatically email shoppers who left your site without checking out to remind them about their orders. That little nudge can add up to thousands in recovered sales every year.