1 mins 49 s
Welcome to Attracting Shoppers
In the Attract Shoppers section of Bigcommerce University, we'll discuss online marketing essentials that will help you attract the right shoppers to your store.
2 mins 14 s
Defining Your Target Market
Make sure you don't end up wasting time and money on improperly targeted advertising by doing some prep work on what your target market(s) should be.
3 mins 23 s
How SEO Works
Let us take some of the guess work out of optimizing your site for search engines, which is critical to owning a successful online business.
2 mins 49 s
Learn how to use keywords effectively to increase your chances of being ranked highly in search engine results.
4 mins 15 s
Conducting Keyword Research
Get some time-saving tips on how to conduct research on what kind of keywords your potential customers are using to try and find the products you sell.
5 mins 29 s
Using Keyword Research Tools
Learn our recommended keyword research tools and how to use them to uncover long-tail keywords for your online business.
3 mins 27 s
Image names and descriptions are key for being found on an image search.
3 mins 23 s
Content is King
Creating valuable content throughout your store is going to help you rank well with search engines.
3 mins 46 s
Blogging is one of the best things you can do to help drive your online presence.
5 mins 35 s
Making a Video For Your Business
They say a picture is worth a thousand words. If that is indeed the case, then video might be worth a million words. When it comes to marketing your business, creating a video describing your products and services can help you to illustrate how awesome yo
3 mins 41 s
Learn the ins and outs of setting up an email marketing platform.
2 mins 8 s
What Are Google Adwords
Discover how Google AdWords can help you quickly drive relevant traffic to your store.
2 mins 40 s
Setting Up Google Analytics
Learn how to integrate your store with Google Analytics so that you can better understand your customers' behavior.