3 mins 29 s

A Quick Tour of Your Bigcommerce Control Panel

Learn all about the key areas and help resources inside your Control Panel.
4 mins 38 s

Design Basics

Choose the best design and learn how to customize your brand.
2 mins 54 s

Store Settings

Lets look at some of the most commonly utilized settings.
5 mins 43 s

Product Categories

Organize your store's navigation to improve conversion.
2 mins 14 s

Adding a Product - The Details Tab

Finally! It's time to add products to your store.
4 mins 59 s

Product Options: Getting Started

Offer options like color, size and patterns for your products.
3 mins 36 s

Product SKUs and Inventory

SKUs play a vital role in tracking inventory, and are super easy to set up.
3 mins 30 s

Product Options: Rules

Automatically alter your product listing based on a customer's selection.
3 mins 19 s

Collecting Sales Tax

Everyone's gotta collect taxes. Let's get this part out of the way.
3 mins 5 s

Payment Gateways

Understand your options for accepting payment.
6 mins 58 s

Shipping: Zones and Charges

Get started with shipping by setting up flat rate options.
6 mins 42 s

Shipping: Real Time Quotes

Offer your customers real time shipping quotes from major providers.
4 mins 1 s

Picking a Domain Name

How to select the right domain name for your business.
1 mins

Going Live

Final tips for when you're ready to launch your business.
7 mins 9 s

Do It Yourself Carousel

Create a carousel that turns website visitors into shoppers.
6 mins

Running Your Bigcommerce Store

Once your store is setup, managing it is simple with the easy-to-use Bigcommerce control panel.
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1 mins 49 s

Welcome to Attracting Shoppers

In the Attract Shoppers section of Bigcommerce University, we'll discuss online marketing essentials that will help you attract the right shoppers to your store.
2 mins 14 s

Defining Your Target Market

Make sure you don't end up wasting time and money on improperly targeted advertising by doing some prep work on what your target market(s) should be.
3 mins 23 s

How SEO Works

Let us take some of the guess work out of optimizing your site for search engines, which is critical to owning a successful online business.
2 mins 49 s

Keyword Fundamentals

Learn how to use keywords effectively to increase your chances of being ranked highly in search engine results.
4 mins 15 s

Conducting Keyword Research

Get some time-saving tips on how to conduct research on what kind of keywords your potential customers are using to try and find the products you sell.
5 mins 29 s

Using Keyword Research Tools

Learn our recommended keyword research tools and how to use them to uncover long-tail keywords for your online business.
3 mins 33 s

Title Tags and Meta Descriptions

Learn how to give your pages excellent titles & descriptions to maximize your performance on search engines.
3 mins 27 s

Image Descriptions

Image names and descriptions are key for being found on an image search.
3 mins 23 s

Content is King

Creating valuable content throughout your store is going to help you rank well with search engines.
3 mins 46 s


Blogging is one of the best things you can do to help drive your online presence.
4 mins 12 s

How to Use Video to Market Your Business

Learn how to post your business's videos on YouTube.
5 mins 35 s

Making a Video For Your Business

They say a picture is worth a thousand words. If that is indeed the case, then video might be worth a million words. When it comes to marketing your business, creating a video describing your products and services can help you to illustrate how awesome yo
3 mins 16 s

Getting Your Local Business Found

We'll show you how to make sure shoppers can find you anytime anywhere with Google Places for Business.
3 mins 41 s

Email Marketing

Learn the ins and outs of setting up an email marketing platform.
3 mins 56 s

Creating a Facebook Page for Your Business

Creating a Facebook page for your business is one of the most effective means of online marketing.
2 mins 50 s

Selling on Facebook with Social Shop

Learn how to use our SocialShop app to sell your products directly on Facebook.
2 mins 36 s

Getting Started on Twitter

Learn how to setup a profile for your business on Twitter and start to build a following.
3 mins 40 s

Marketing Your Business with Twitter

Learn how to market your business on Twitter and harness it's marketing power!
3 mins 37 s

Submitting Your Sitemap to Google

Learn how to get some search engine love on your site by submitting your sitemap to Google.
2 mins 8 s

What Are Google Adwords

Discover how Google AdWords can help you quickly drive relevant traffic to your store.
4 mins 7 s

Creating and Maintaining Google Adwords

Now that you know what Google AdWords can do for you, let's learn how to create and maintain some AdWords campaigns.
2 mins 40 s

Setting Up Google Analytics

Learn how to integrate your store with Google Analytics so that you can better understand your customers' behavior.
3 mins 28 s

Using Your Google Analytics Dashboard - Part I

Now that you've setup your Google Analytics, let's learn how to use it!
4 mins 50 s

Using Your Google Analytics Dashboard - Part II

There is so much goodness in Google Analytics that we decided to make a second video on how to use it!
2 mins 6 s

Maintaining Your Marketing Mojo

Katey and James will show you tactics to continue to attract shoppers to your online business.
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1 mins 26 s

Intro - What is Conversion?

James and Katey introduce you to the essential elements of online conversions.
6 mins 24 s

How Your Site Design Affects Conversion

By providing a stellar website design you will guide your shoppers to become buyers - seamlessly.
4 mins 23 s

Creating Product Pages That Convert

Help your customers add that product to their cart by optimizing your Product pages.
4 mins 28 s

Using Shipping and Returns to Make a Sale

Learn how to make sure you have a rock solid shipping and returns policy that sells.
4 mins 27 s

Abandoned Cart Saver

Learn how to best utilize Abandoned Cart Caver to increase your sales up to 15% - automatically!
5 mins 55 s

Tools That Convert

Having the right tools in your ecommerce toolbelt is essential to conversion.
5 mins 7 s

Keep Calm and Brand On

Create a recognizable 'Brand' for your company with these easy steps.
4 mins 47 s

How to Take Great Product Photos

Take amazing product photos with a few simple tips.
3 mins 45 s

Using Your Voice

Use your brand voice to attract, convert and keep your customers.
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1 mins 31 s

Intro to Build Loyalty

Watch and learn what building and leveraging a loyal client base can do for your business.
5 mins 32 s

Delivering Excellent Customer Service

Find out why Customer Service is so important to keeping your customers coming back for more.
4 mins 7 s

How to Surprise and Delight

Learn why surprise and delight is one of the most effective marketing tools in your ecommerce arsenal.
5 mins 35 s

Gathering Feedback - What is NPS?

Ever wonder how companies judge their performance? Find out in this video about NPS!
5 mins

A Happy Staff Makes Happy Customers

Building loyalty is not just about making sure your customers love your business it's also about your staff!
2 mins 42 s

Personalization is Power

If you're going to reach out to your customers give them a personalized experience!
5 mins 26 s

Build Advocacy

You don't always have to pay for marketing when your customers are also brand advocates.
4 mins 2 s

Spread Email (Not Spam)

Bigcommerce makes it easy to blast out fresh content to your followers.
4 mins 31 s

Customer Loyalty Programs that Stick

Obtaining loyal customers should be every business' Mt. Everest. The trek is not as hard you think!
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