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October 2, 2017 09:00 am EDT

Shopping on Instagram Now Available to BigCommerce Merchants

New shoppable posts combine commerce and content for more than 800 million Instagrammers

AUSTIN — October 2, 2017 —BigCommerce, the leading ecommerce platform for established and fast-growth brands, today announced support to enable sales through Instagram. Through a new integration, BigCommerce merchants will be among the first to have access to shopping on Instagram that allows people to discover, browse and shop from product posts through Instagram’s iOS and Android apps.

“Instagram has played a major role in helping us build a brand, and we love how the new shopping features allow us to easily showcase our products in a way that feels authentic to the community we’ve built,” said Ken Natori, President for The Natori Company. “In just a few short weeks of using the new shopping features on Instagram, we’ve seen a 100 percent increase in revenue from the channel and a massive 1,416% increase in Instagram referral traffic to our website.”

More than 800 million shoppers use Instagram every month, and 80 percent of Instagrammers follow at least one business account, providing brands a substantial audience with whom to share their unique products and story. Beginning today, BigCommerce merchants will now have the ability to tag products in Instagram posts, making contextual information, such as pricing and product descriptions, instantly accessible with a single click. When ready to make a purchase, product tags quickly and conveniently direct shoppers to the associated product page on the merchants’ BigCommerce store, streamlining the checkout experience.

Additionally, merchants using Instagram’s new shopping feature gain access to useful channel insights, such as how many fans interacted with product details or clicked “shop now” to visit their store. Coupled with powerful channel reporting available through Ecommerce Insights and Analytics by BigCommerce, brands can leverage this to glean insights concerning shopping behaviors and to improve Instagram content and targeting.

“As content and commerce become more intertwined, our mission is to provide merchants all the tools required to effectively sell to customers in all the places they choose to shop,”  said Russell Klein, senior vice president of corporate development at BigCommerce. “Thousands of BigCommerce merchants have grown their brands on Instagram, and it’s clear from the extraordinary results we’ve already seen that these new features represent a significant step forward for merchants, consumers and the promise of social commerce.”

Shopping on Instagram is currently available to U.S.-based merchants with an active Facebook Shop selling in US Dollars. For more information and eligibility requirements, visit: https://www.bigcommerce.com/instagram/.