Plugged in with BigCommerce.
In their search for a new ecommerce solution, Badgley Mischka knew it was crucial for their platform to provide the capabilities and integrations needed to remain agile. As a growing brand, Badgley Mischka needed plug-and-play apps to future-proof their business with scalability and flexibility.
After considering both Shopify and BigCommerce, Badgley Mischka found that BigCommerce best suited the size of their business.
“BigCommerce takes the cake and covers most of everyone's needs,” said Ouaknine. “There have been very few partners that we've reached out to that didn't integrate with BigCommerce, so we haven't been limited by choices — and that was a huge factor. We knew we wanted to plug in a bunch of different integrations, and BigCommerce was the way to get that done.”
Apps and integrations to stay on trend.
Turning to BigCommerce’s expansive app marketplace, Badgley Mischka has found just the right tools to dress up their website’s capabilities.
As a dropshipper with inventory in 20 different locations, Badgley Mischka utilizes Duoplane for its order management software. This app helps the business take in orders, split orders throughout its various warehouses and ship products out to customers.
Shogun, a drag-and-drop page builder and visual content management system, helps the business take web development and design into their own hands – rather than relying on a design team to make quick website changes.
“And how do I forget Bolt?” Ouaknine exclaimed. “We partnered with Bolt, and along with them have one-click checkout. They really help us with fraud prevention, and we just love Bolt.”
However, one of the apps that has been most profitable for the fashion label has been Feedonomics, a full-service data feed management platform. “Only two months in with Feedonomics, and holy cow, they are changing our lives a little bit,” Ouaknine said.
After a slow start launching on Amazon through a different feed provider, GoDataFeed, Badgley Mischka partnered with Feedonomics to help drive sales. Although Badgley Mischka was already selling on Instagram Shop, Facebook Shop, Amazon and even TikTok Shop, at the advice of a BigCommerce Omnichannel Growth Manager, the fashion brand decided to launch a new marketplace: Google Shopping.
“I was expecting similar results to our Amazon feed — a few orders a week, nothing too crazy,” said Ouaknine. “But our business absolutely exploded the second we got on Google Shop…It was way more growth than I was ever anticipating.”
Plus, with Klaviyo as its email service provider, Global-e for shipping and fulfillment and Gorgias for its CRM, Badgley Mischka has truly dressed out its suite of apps, allowing the business to continue growing and moving in the right direction.
“BigCommerce takes the cake and covers most of everyone's needs. There have been very few partners that we've reached out to that didn't integrate with BigCommerce, so we haven't been limited by choices — and that was a huge factor.”
Katie Ouaknine Owner, Badgley Mischka