Stop manually uploading product feeds. Bing Shopping Feed automatically syncs your entire BigCommerce catalog to Microsoft Merchant Center, putting your products in front of millions of Bing, MSN, and Microsoft Edge shoppers.

Key Benefits:

• One-Click Setup — Connect your Microsoft Advertising account via OAuth, create a feed, and start syncing in under 5 minutes

• Automatic Product Sync — Titles, descriptions, prices, images, inventory, and variants are mapped and pushed to Microsoft Shopping automatically

• Multi-Market Feeds — Create separate feeds for different countries and languages (US, UK, FR, DE, and 30+ markets supported)

• Real-Time Updates — Pro plan receives webhook-driven instant updates when products change in your store

• Variant Support — Choose to sync all variants, first only, or cheapest — with proper itemGroupId linking in Microsoft

• Error Diagnostics — See exactly why products are disapproved with actionable fix suggestions

• Collection Filtering — Sync only specific product categories to each feed

How It Works:

1. Install the app and connect your Microsoft Advertising account

2. Select your target market (country, language, currency)

3. Configure feed settings (variant mode, tax handling, apparel attributes)

4. Click "Sync Now" — products appear in Microsoft Merchant Center within minutes

Supported Markets: United States, United Kingdom, Canada, Australia, France, Germany, Spain, Italy, Netherlands, Brazil, Japan, South Korea, Turkey, and 20+ more.

Multi-Storefront Ready: Full BigCommerce MSF support — manage separate feeds per storefront channel.

Pricing: Free plan (25 products), Starter ($14.99/mo, 1,000 products), Growth ($29.99/mo, 5,000 products), Pro ($59.99/mo, unlimited). All paid plans include a 7-day free trial with Growth features.

Install now and start your free trial — get your products on Microsoft Shopping in minutes, not hours.