From zero to big

Basics of BigCommerce

Learn how to navigate your dashboard, pick a theme, set up payments, and more — in less than 20 minutes.

Phase 1 - Foundation

Establishing a strong foundation

Master your BigCommerce control panel, set up the basics, launch a flashy homepage, and bring your store to life.

1:16 MIN
How to navigate the control panel

Just getting started with BigCommerce? This quick control panel tour shows where orders, products, customers, and storefront settings live, plus the Launch checklist for store setup and the Dashboard for tracking sales, orders, and visitor activity.

1:12 MIN
BigCommerce Store Settings

Cover your BigCommerce store’s essentials: entering your business name and contact info in Store Profile, picking a default currency, and setting localization options like measurement units, time zone, date format, and storefront languages.

1:46 MIN
BigCommerce Design Basics

Start styling your BigCommerce storefront. Browse and preview themes, upload your logo, and adjust colors and fonts with Theme Styles in Page Builder, then check out the refreshed storefront at the end.

2:31 MIN
How to Build Your BigCommerce Homepage

Create a BigCommerce homepage in Page Builder with a Hero Banner and a Product Set that spotlights products. Then rearrange sections, tweak the built-in carousel, and choose which pages and categories appear in your navigation.

Phase 2 - CATALOG

Setting up your catalog

Build your catalog in no time with single and bulk product additions, pricing options, variants, and more.

1:11 MIN
Add and Organize Product Categories In Your BigCommerce Store

Group products into browsable categories for shoppers. In this BigCommerce walkthrough, you’ll create a category, add a description and image, set its visibility, nest a subcategory under a parent, and see the result in storefront navigation.

0:47 MIN
How to Add a Single Product to Your BigCommerce Store

Ready to list your first BigCommerce product? This quick walkthrough covers entering a name, price, and weight, assigning a category, adding a description and images, then saving it and finding it on your storefront.

1:53 MIN
BigCommerce Setting Pricing, Variants, and Product Options

Configure pricing and product choices in BigCommerce. Learn where to set a product’s price, cost, MSRP, and sale price; create variants like colors; manage inventory, SKUs, and pricing per variant; and add customization options like a text field or pick list.

1:11 MIN
How to Bulk Add or Edit Products In Your BigCommerce Store

Need to add or update many products at once? Learn how BigCommerce’s Import/Export tools handle a CSV file: export the Bulk Edit template, edit the product data, import it, confirm fields are mapped correctly, and review the results.

Phase 3 - Funtionality

Enabling essential functionality

Set up payment processing (sans transaction fees), configure shipping zones and rates, and connect your domain without costly developer involvement.

0:49 MIN
Setting Up BigCommerce Payment Processing

Start accepting payments in your BigCommerce store. This video covers turning on BigCommerce Payments, picking a setup path, submitting business details for verification, and confirming your payment method is active, plus where to find other payment gateway options.

1:20 MIN
Configuring Shipping Zones and Rates In Your BigCommerce Store

Decide where you ship and what customers pay for delivery. Learn about shipping origin, zones, and rate types (flat-rate, free, and real-time carrier rates) in BigCommerce, then create a regional zone and preview shipping options at checkout.

1:07 MIN
Connecting a Domain Name with BigCommerce

Point a custom domain at your BigCommerce store. See where to buy a domain or link one you own, which DNS records to update with your provider, and how to make a verified domain your primary storefront address.



For detailed instructions on connecting an existing domain, visit the BigCommerce guide to changing domains:



https://support.bigcommerce.com/s/article/Changing-Domains

Phase 4 - Marketing

Growing your store’s presence

Go big with promotion and discount codes, a primer on sales and marketing channels, campaign building basics, and analytics.

1:24 MIN
How to Create a Promotion or Discount Code

Drive sales with promotions, storewide discounts, product-specific reductions, and coupon codes. You can even set minimum purchasing thresholds to trigger specific promotions or discounts, rewarding your most loyal customers.

0:49 MIN
Sales & Marketing Channels Overview

Expand your reach with ease using the Channel Manager. Learn how to view and connect channels like Facebook and Instagram Shopping, Amazon, eBay, and more, all synced with your BigCommerce catalog.

1:49 MIN
How to Build a Campaign

Refine and center your efforts around a primary goal with campaign management tools. Create a promotion or coupon code, turn on Abandoned Cart emails, add a homepage banner, and more.

0:55 MIN
Analytics Dashboard

Make sure your efforts are worth it with in-depth tracking via the Analytics Dashboard. Learn how to track sales, orders, site visitors, and more. From there, zero in on conversion rates, top performing products or pages, and beyond, with breakdowns by traffic source and channels.

Ready to put these steps into action?

Build your store as you watch, or dive into a free trial to explore BigCommerce risk-free for 15 days.