Ecommerce Trends That Are Powering Online Retail Forward

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The ecommerce industry is always changing and this year has been no different. More than ever, merchants are creating and/or improving their ecommerce businesses to meet customers where they are. While it may seem like everything in ecommerce is evolving, we narrowed it down to the biggest trends that will affect businesses in the coming months and years.

Weighing Your Options: Deciding if a Trend Makes Sense for Your Business

Not every trend is worth jumping on, but which one deserves your time and effort? While some will provide a huge value-add, others might be out of touch with your particular audience or might be too costly to implement for your business to maintain a reasonable ROI.

Knowing what trends will be a good fit for you will often come down to knowing your own customers, vertical, and competitors backwards and forwards. There's several things you can do to evaluate industry trends and make the right move for your B2B.

1. Keep track of industry influencers and publications.

Follow blogs and related news in the industry so you can stay on top of what's happening. Start by finding influencers and publications related to your industry specifically, and then branch out into other markets to get the whole picture.

2. Absorb up-to-date industry research and trends reports.

Every industry changes at some point or another, and staying up to date via reports and data can show you where things are headed. The numbers in these reports often come from original research you can trust, instead of just following the popular word-on-the-street. Plus, when you're regularly aware of what's happening in your industry, you'll grow a sense of what trends are worth the effort and what ones can wait.

3. Make the most of digital tools and analytics to assess your customers' behavior.

Use customer data to evaluate if a trend is right for you. What do the numbers show? Many trends might work for other businesses, but you know your customers best. Consider utilizing more than one data gathering tool so you can see customer trends from different sources. Use these numbers to see the overall trends in your business. Would adopting a new trend interrupt your customer behavior?

4. Get feedback from your customers.

Don't be afraid to ask current customers what they need. Getting feedback from current customers can give you insight into trends, and you can create more specific plans for the future. You never know, a customer might even suggest an idea you hadn't thought of yet.

5. Observe your competitors.

Take a look at your competitors. Did they jump on a specific trend? If so, how did it work for them? Of course, you don't have to do everything your competition is doing, but being aware is another way to measure a trend.

Conclusion

Okay, so there's a lot of new things happening in ecommerce. Technology and people are always evolving, and since ecommerce brings it all together, we are always going to be looking toward the future. One thing is for sure, is that it's never too late to jump right in, learn something new, and evaluate if it's right for your business. For now, consumers are in the driver's seats and ecommerce businesses will be customizing the journey ahead for them.

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