Share this article

Access 165,000,000 Potential New Customers on eBay with One Click from BigCommerce

Today, BigCommerce merchants can begin to sell to more than 165 million buyers worldwide through the industry’s first-ever native integration with the eBay marketplace.


The number of worldwide buyers on the eBay marketplace.

The era of online shopping versus mobile commerce versus marketplace shopping versus webstore shopping is over. Consumers want to shop wherever and whenever is most convenient for them. Add the always evolving algorithms and business strategies from marketing channels like Google and Facebook –– solutions of which drive heavy traffic to online stores –– and one thing becomes clear: sustainable online businesses must future-proof their brand while increasing consumer visibility.

To do that, the most successful brands are diversifying and launching additional sales channels on marketplaces, social media sites and through alternative business tactics like B2B or B2C.

After utilizing BigCommerce’s marketplace integrations, we have generated an additional $100,000 a month in revenue.

This is no small shift in how businesses are run. Launching additional sales channels has historically proved challenging –– requiring brands to start from scratch, re-upload large product catalogs and toggle between varying interfaces to manage their brand holistically.

No longer is that the case.

With the addition of eBay to the BigCommerce Channel Manager, an online store’s central omnichannel control center, consumers can now centralize inventory management and order processing, rapidly bulk list products with a click of a button and manage individual channel product content to optimize sales all from one interface.

BigCommerce Product Tours

Every week, BigCommerce’s Solutions Engineers host a 30-minute demo of the BigCommerce platform. Sign up to see new products and integrations like this one in action.

“Our integration with eBay enables retailers to sell to the massive eBay community from a single platform unified with their branded websites,” said Brent Bellm, CEO of BigCommerce. “The eBay and BigCommerce partnership allows retailers to maximize their online sales while minimizing technical and operational complexity.”

With the release, BigCommerce is the only ecommerce platform to natively support selling across the world’s two largest marketplaces and leading social platforms, including Facebook and Pinterest.

“BigCommerce’s biggest feature is it’s ability to push products to marketplaces,” says Josh Heller, President and Owner at Wire N Cables. “After utilizing your integration, we have generated an additional $100,000 a month in revenue.”

Begin selling on eBay through your BigCommerce store today.

Recommended Posts

Tracey Wallace avatar

Tracey is the Director of Marketing at MarketerHire, the marketplace for fast-growth B2B and DTC brands looking for high-quality, pre-vetted freelance marketing talent. She is also the founder of Doris Sleep and was previously the Head of Marketing at Eterneva, both fast-growth DTC brands marketplaces like MarketerHire aim to help. Before that, she was the Global Editor-in-Chief at BigCommerce, where she launched the company’s first online conference (pre-pandemic, nonetheless!), wrote books on How to Sell on Amazon, and worked closely with both ecommerce entrepreneurs and executives at Fortune 1,000 companies to help them scale strategically and profitably. She is a fifth generation Texan, the granddaughter of a depression-era baby turned WWII fighter jet pilot turned self-made millionaire, and wifed up to the truest of heroes, a pediatric trauma nurse, who keeps any of Tracey’s own complaints about business, marketing, or just a seemingly lousy day in perspective.