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Competitive Pricing Product Updates Part 1: Enhanced Discount Rules

Jordan Sim / 2 min read

The holiday shopping season is fast approaching and scaling SMBs are beginning to source, stock and promote their holiday products. In doing so, many commerce businesses are looking to outsell their competition via early promotions that win customer loyalty as well as offering competitive pricing and strategic discounts.

These strategic discounts are of particular concern for Bigcommerce merchants, from whom we’ve heard loud and clear that Bigcommerce’s marketing discount rules need to be enhanced and that new discount rules need to be added. So, in July, our product team set off to improve our marketing discounts with one goal in mind: Equip our clients with new and enhanced discount rules in time for the 2015 holiday shopping season.

We collected feedback from more than 100 clients and worked cross-departmentally with our our sales and support teams to make sure that all updates and added features are in sync with what clients need and desire. What resulted was a diverse set of requirements, ranging from frequently requested items that would bring immediate benefit to the majority of our clients to more niche discounting capabilities.

This blog post is the first entry of a three-part series which will detail the journey we’ve taken to improve our marketing discount rules specifically — currently excluding coupon codes — for our clients.

Simplify the User Experience

As we were adding more discount rules, we first needed to ensure that the User Interface (UI) would be simple to use, while still operating in a scalable fashion as new discount options were added.

We reviewed the old UI and deemed it unsuitable for our needs. We then prototyped designs and beta-tested it with clients. Our research for this concentrated around four key user tasks: name the discount rule, select the rule type, set a “lifespan” (expiry) and make the rule active/inactive.

We therefore oriented the new UI around these key user tasks:

Image 1: A before and after comparison of the Marketing Discounts Interface

Enhance Existing Discount Rules

Our clients identified an opportunity to extend two existing discount rules, which would enable more flexible discounting.

Previously we only enabled dollar ($) discounts on orders of a minimum spend. Now, we offer both dollar ($) and percentage (%) discounts on orders of a minimum spend. For example, now our clients can run discounts such as:

  • Order (at least) $200, get 10% off
  • Order (at least) $300, get $25 off

Previously, we also only enabled percentage (%) discounts off each item in a category. Now we offer both dollar ($) and percentage (%) discounts off each item in one or more categories. For example, now our clients can run discounts such as:
  • $10 off Women’s Accessories
  • 15% off Men’s Running Shoes and Men’s Running Socks

These are two examples of simple discount rules that weren’t previously present in the original product, but have now been added to equip our merchants. As you read on in the following blog posts, you’ll see how we have helped additional clients by meeting their discounting needs — for example, enabling shipping zones to be targeted for free shipping discount rules.

Add a New Discount Rule

In addition to enhancing two discount rules, we also wanted to add one additional rule which was frequently requested. We added a rule that allows a minimum spend to be set in order to receive one specific product at a discounted (dollar or percentage) price. For example, now our clients can run discounts such as:

  • Order (at least) $150, get a pair of socks as a free gift (100% off)
  • Order (at least) $200, get a tie for $50 off

In the following posts, we’ll continue to explain our thought process behind how we’ve enhanced and added to our discount rules offering, including how merchants can now schedule discounts and run flash sales as well as how these rules work with free shipping and bulk discounting needs.

Stay tuned for further updates to come, and let us know in the comments if you have any questions or concerns.


Jordan Sim

Jordan Sim

Jordan is a Senior Product Manager at Bigcommerce. He enjoys bringing customers along the product design journey and delivering features that are simple to use and meaningful. Jordan also focuses on enabling integrations between Bigcommerce and other partner products so that customers have access to additional tools and services that help them run their businesses day-to-day. Jordan is based out of Sydney and in his spare time, invests in leadership, public speaking and fitness.

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6 comments on “Competitive Pricing Product Updates Part 1: Enhanced Discount Rules

  1. Jordan Sim
    bcjordansim on

    Hi Jeremy,

    Thank you for your feedback and ideas.

    We are in the process of addressing some of the product-based marketing discount rules you’ve identified. In time for the holiday sales season this year, we’ll be:

    1. Adding a new product discount rule: Add at least one product from Category X to your cart and get one product from Category Y for $Z off or Z% off

    2. Extending an existing product discount rule: Enhancing the Buy one, Get one free (BOGOF) rule to support ‘Buy Product X, Get Product Y for $Z or Z% off’.



  2. Jordan Sim
    bcjordansim on

    Hi Abbey,

    Thank you for re-iterating your need for this rule as well. Karthik (another Product Manager at Bigcommerce who is looking into this area) is now aware of this and will reach out shortly to explore this further with you and Gareth!



  3. Jordan Sim
    bcjordansim on

    Hi Gareth.
    I sincerely appreciate your feedback and am glad that you’ve seen these updates as big improvements to our original Marketing Discount Rules. I’m also appreciative of your feedback regarding the level of interaction on the Forums. It’s been great working alongside with our clients to design this solution and it’s great to see the fruit of our collaboration!

    Regarding the visibility into our roadmap, you’re spot on in identifying the different risks with this level of exposure. This is something we’ll discuss as a Product team to determine where the balance is.

    Thank you for also raising this new discount rule requirement. I’ll be sure to let Karthik (another Product Manager at Bigcommerce who is looking into this area) know about this, and we can explore this further offline.



  4. Jeremy Bishop on

    According to the forums, a marketing tool that many sellers have been asking for is a way to offer product bundles or kits. The current BigCommerce solution for this is to use Product Lists from the Options setup, which is clunky at best. It would seem that another solution to this issue would be to add to the Discount Rules the following type of discount: Add Product X to your cart and get Product Y for $Z off or Z% off. Additionally, allow a choice from an entire category for mix and match bundles: Add at least one product from Category X to your cart and get one product from Category Y for $Z off or Z% off. These two additions would be extremely welcome in the BigCommerce seller community.

  5. Gareth Rowlands on

    Jordan, After seeing your post I have been experimenting, and I agree these are a big improvement, and I like them. So thank you, and well done on the first phase.

    I do wish that BC would be a bit more forthcoming about other planned changes though. In particular, there are additional discount rules that many of us want to see, and it would be good to see some confirmation that those are at least PLANNED to be implemented in the current review, i.e. by the 2015 holidays. I accept there are risks with this approach (competitors and also developmental difficulties leading to non-delivery) but I know many of your customers would welcome a more open approach.

    (Leaving all that aside, I am pleased to see how you personally have been interacting with the forum on this topic, that is a real ‘breath of fresh air’ in interactions with BC).

    For what it’s worth, the discounts I want to see are related to the existing category discount, but more along the lines of:

    X% discount on if you buy N items from


    X% discount on if you spend $Y in

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