Grow sales with promotions, discounts and coupons

Easily power promotions without the help of a developer. With more than 70 discount options available out-of-the-box, BigCommerce offers advanced but user-friendly promotions tools — without using a third-party app.

Sb Collage Coupon Code Sunglasses Purple Generic

Simplify promotions

Auto-apply hundreds of cart-level discounting rules per the parameters you define.

Set complex rules

Easily combine rules across product prices, cart-level discounts and customer groups.

Experiment at will

It’s easy to run flash sales, BOGO or bundled discounts, try out targeting, set thresholds, and more.

Reduce shopper complexity

With our industry-leading cart-level discounts tool, run promotions that auto-apply your offers at checkout.

Customize and provide specific, targeted offers

Promote offers through banners on your homepage, product pages, and at checkout. Prompt shoppers to add more to their carts to achieve the discount, present the chance to select a BOGO offer, and let them know when they’ve unlocked a promotion.

Define unique and complex group rules

Offer any of the 70+ built-in promotions and discounts to your customer groups, in any combination. Give groups unique mix-and-match, discount tier and shipping options. Set multi-layered tiers for wholesale groups, or reward loyal customers with a standing percentage off.


Tap into a wealth of promotions features

Product discounts

Build unique rules that can be automatically applied at checkout based on what’s in the cart. Think buy one, get one free (BOGO) or discounts based on product quantities.

Order discounts

Apply dollar, percentage, or bulk/tier pricing discounts to carts based on dozens of facets you define. For example, order at least $100 and get 20% off the least expensive item in the cart.

Customer discounts

Offer dollar or percentage-based rewards to customers with registered accounts. Mix and match to offer specific dollars off for certain products plus any group percentage off.

Category discounts

Run sales based on large portions of your catalog and even category-locked BOGO deals. Easily create complex scenarios like “buy 5, get 2 (of equal or lesser value) free.”

Brand discounts

Build promotional offers to push specific brands in your catalog. Offer dollar or percentage off select brand(s), exclude categories if you wish—and have it all applied at checkout.

Ready to see what BigCommerce can do for your business?

Start your free trial
High-volume or established business? Request a demo