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Figuring out where to go may not be as easy as buying a plane ticket on Kayak.

However, we have aggregated a complete list of all global marketplaces as of 2017, by region and country.

Top Grossing Asia-Pacific Marketplaces by Country

China

At approximately $630 billion of sales in 2015, China’s online retail market is the world’s largest, nearly 80 percent bigger than the United States’.

Ecommerce in China accounts for 13.5 percent of all retail spending, a higher share than that of all the large economies but the United Kingdom.

Marketplaces

  • AliExpress
  • Amazon China
  • JD.com
  • Taobao
  • TMall: China’s largest online marketplace selling domestic and international branded goods and is owned by the Alibaba Group. It provides a marketplace for foreign brands to open exclusive shop fronts. TMall Global was launched back in 2013. It only sells imported goods. Thanks to TMall, international brands without a physical presence in China can sell directly to Chinese consumers. TMall achieved nearly $10 billion in trading value growth in the third quarter of 2015, representing a growth rate of 56%. At the same time, the marketplace’s monthly active mobile users increased by 39 million, reaching a record height of 340 million in 2015.
  • VIP.com

Social Commerce

  • WeChat (in-app payments via WeChat Pay): WeChat offers an array of rich features such as advertising, e-commerce, digital content, online-to-offline services and finance. In the first quarter of 2016, WeChat generated $1.8 billion in mobile revenue.

India

India is the world’s fastest growing cross border and ecommerce country and, according to Morgan Stanley and Goldman Sachs, had a market size of $70 billion in 2015 and $120 billion in 2016, with projections continued to accelerate through 2020.

Marketplaces

  • Amazon India
  • Flipkart
  • Snapdeal

Japan

Japan’s ecommerce sales are projected to increase almost 40% by 2018, a market total of over $122 billion.

With the highest digital buyer percentage in the Asia-Pacific region, Japan had 77 million digital buyers in 2015, and by 2018 the total is expected to surpass 80 million.

Marketplaces

  • Amazon Japan
  • Rakuten

Social Commerce

  • Viber

The International Expansion Playbook

What if you are ready to invest in international expansion and localization to own a brand new market long before your competitors?

That’s what this guide will teach you to do.

Full Marketplace Listing for Asia-Pacific

  • AliExpress
  • Amazon China
  • Amazon India
  • Amazon Japan
  • eBay Australia
  • eBay Hong Kong
  • eBay Singapore
  • Flipkart
  • Lazada Indonesia
  • Lazada Malaysia
  • Lazada Singapore
  • Lazada Thailand
  • Lazada Vietnam
  • Rakuten
  • Snapdeal
  • TMall
  • Zalora

Top Grossing EU, Africa, Middle Eastern Marketplaces by Country

Germany

Marketplaces

  • Amazon Germany
  • eBay Germany
  • Otto
  • Rakuten
  • Zalando

Nigeria

Marketplace

  • Jumia

United Arab Emirates

Marketplaces

  • MarkaVIP
  • Souq.com (Now Amazon)

Full Marketplace Listing for EU, Africa, Middle East

  • Amazon France
  • Amazon Germany
  • Amazon Italy
  • Amazon United Kingdom
  • Amazon Spain
  • eBay Austria
  • eBay Belgium
  • eBay Netherlands
  • eBay United Kingdom
  • eBay Poland
  • eBay Switzerland
  • eBay Spain
  • Jumia Cameroon
  • Jumia Ghana
  • Jumia Ivory Coast
  • Jumia Morocco
  • Jumia Nigeria
  • MarkaVIP
  • OTTO
  • Rakuten
  • Souq.com (Now Amazon)
  • Tesco
  • Privalia
  • Zalando

Top Grossing Latin American Marketplaces by Country

Latin America is one of the fastest-growing regions for ecommerce, behind Asia-Pacific. We expect online retail sales to grow at a compound annual growth rate (CAGR) of 17% between 2014 and 2019 to reach $85 billion in sales at the end of the forecast period.

Brazil

The fact is, ecommerce is on the rise in Brazil, accounting for 42% of the Latin American region’s $47.4 billion in ecommerce sales.

Marketplaces

  • Americanas
  • Extra
  • Mercado Livre
  • Submarino

Mexico

Mexico is the second-largest market for ecommerce in Latin America.

Mexico currently accounts for 12.3% of the region’s ecommerce, but we expect Mexico’s share to increase to 15.6% by 2019.

By 2018, Mexico is forecasted to reach $11 billion in ecommerce sales — or just under 2.5% of total retail sales in the country.

Marketplaces

  • Amazon Mexico
  • Linio
  • Mercado Livre

Full Marketplace Listing for Latin America (Including Mexico)

  • Amazon Mexico
  • Americanas
  • Extra
  • Linio
  • Mercado Livre
  • Submarino

The International Expansion Playbook

What if you are ready to invest in international expansion and localization to own a brand new market long before your competitors?

That’s what this guide will teach you to do.

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Table of Contents

IntroThe Complete Cross-Border Ecommerce Guide to Growing Sales in APAC, Europe, The Middle East & Latin America
Chapter 1 Cross-Border Commerce 101: The History, The Lingo, The $900B Opportunity
Chapter 2 How 3 Brands Conquered Global Markets with Localized Websites
Chapter 3 The Cross Border Ecommerce Checklist
Chapter 4 12 Common Mistakes When Selling Across Borders
Chapter 5 The Tools You Need to 10X Your International Revenue
Chapter 6 How Worldwide Consumer Preferences Determine Your Global Ecommerce Strategy (Alipay, COD, Lazada)
Chapter 7 International Ecommerce Strategy: How to Market, Scale and Win at Every Stage
Chapter 8 Your Quick Start Guide to Cross-Border Ecommerce in China, India & The Middle East
Chapter 9 The Complete List: All 49+ Global Marketplaces
Chapter 10 32 Ecommerce Experts Give Their #1 Piece of Advice on International Ecommerce