Shopping in Instagram Stories Now Available for BigCommerce Customers

Tracey Wallace / 1 min read

Table of Contents

Today, BigCommerce is proud to announce Shopping in Instagram Stories availability and support for all BigCommerce customers.

If you are a BigCommerce customer and already using Shopping on Instagram, you can now begin to use Shopping in Instagram Stories.

instagram stories shopping example

Example of a Shopping story on Instagram

Instagram Stories have seen rapid growth and consumption YoY, with consumers and brands of all sizes flocking to the feature, which allows users to tell a story through a collection of pictures and video posts.

An estimated 400M Instagrammers now use Instagram Stories daily, up from 250M in 2017.

Today, brands can also utilize Shopping in Instagram Stories – similar to Shopping in Instagram posts – by tagging products within stories to drive customers to your product pages.

Shopping on Instagram Stats & Effectiveness

Shopping on Instagram has generated a more than 2,000% increase in site traffic from Instagram for some brands, with many reporting an increase in conversion from the social media platform.

instagram stories shopping post example

Example of a shopping post on Instagram

Shopping Instagram Stories gives brands even more organic opportunities to push traffic back to product landing pages.

This is crucial given Instagram Stories’ engagement rate and demographic.

Average complete rate for brand stories in 2018 is 72%, an 8% increase from Fall 2017.

instagram stories shopping completion by vertical

63% of 16 to 34-year olds on Instagram watch Stories daily. Millennials, in particular, prefer Instagram Stories to Snapchat or Facebook.

instagram stories shopping percentage of millennials

How to Use Shopping in Instagram Stories

To begin using Shopping in Instagram Stories:

Login to or sign up for your BigCommerce Control Panel.
Navigate to Channel Manager.
Navigate to Facebook and sync your inventory to Facebook Shop. You can choose to have this visible or hidden on your Facebook brand page.
Once approved by Facebook, you will then be able to place product stickers for Shopping in Instagram Stories.

Check out these additional Facebook and Instagram sales opportunities:

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Tracey Wallace

Director of Marketing MarkterHire | Former EIC, BigCommerce | Founder, Doris Sleep

Tracey is the Director of Marketing at MarketerHire, the marketplace for fast-growth B2B and DTC brands looking for high-quality, pre-vetted freelance marketing talent. She is also the founder of Doris Sleep and was previously the Head of Marketing at Eterneva, both fast-growth DTC brands marketplaces like MarketerHire aim to help. Before that, she was the Global Editor-in-Chief at BigCommerce, where she launched the company’s first online conference (pre-pandemic, nonetheless!), wrote books on How to Sell on Amazon, and worked closely with both ecommerce entrepreneurs and executives at Fortune 1,000 companies to help them scale strategically and profitably. She is a fifth generation Texan, the granddaughter of a depression-era baby turned WWII fighter jet pilot turned self-made millionaire, and wifed up to the truest of heroes, a pediatric trauma nurse, who keeps any of Tracey’s own complaints about business, marketing, or just a seemingly lousy day in perspective.

View all posts by Tracey Wallace