See first-hand the features that empower businesses like Awesome GTI to grow with BigCommerce.
increase in revenue YoY
increase in conversion rate
increase in AOV YoY
When Awesome GTI was founded in 1989, it was a hobby. Founder Jim Cotton wanted to help others modify, tune, and maintain their Volkswagens, Audis, and other performance cars.
But when the hobby naturally progressed into an online business, the operation started to get a bit more complex.
Originally operating from a Magento storefront, Awesome GTI discovered that their online operation wasnāt as optimized as it could be.
As the number of SKUs increased, maintaining their online system became a distraction from actually managing, marketing, and selling products.
Then they switched to BigCommerce.
Now Awesome GTI doesnāt have to worry about hosting issues or platform management ā and instead, they can focus on scaling up their operation.
Itās working, too: So far, theyāve seen a 96% increase in revenue YoY.
Weād been on Magento for several years, but there came a point when we realized that the platform wasnāt optimized for what we were trying to do anymore. Plus, we were never sure if the data from that system was 100% correct.
We needed a hosted platform that allowed us to focus more on the marketing and selling of products rather than always being tied up with system maintenance.
Thatās why BigCommerce stood out as a big opportunity for us. We were expanding into B2B markets and fundamentally changing the way we do things online, and BigCommerce helped us accomplish that. Itās helped us get to where we are today.
Shopify, to us, seemed very much geared toward the small, new-to-ecommerce companies.
The themes were basic, and it generally had this very small scale, t-shirt seller feeling. Seeing as we were an established ecommerce brand with more than 10,000 SKUs, this just didnāt line up with what we needed.
When we looked at the BigCommerce system, we saw all the features on the front and back end that we were looking for, from integrations to support.
Even though weāve never had to use BigCommerceās support resources, we like knowing we have technical support available to us.
Our entire migration process from Magento to BigCommerce only took a few months. That was great turnaround time for us, because we were still 100% operational during this entire transition process.
Since making the switch, weāve had 1.3 million sessions, 4 million pageviews ā and itās consistently growing.
Our online storeās performance is remarkable: bounce rate is reduced, session duration is up, and daily sessions are increasing. The growth we wanted to see is there.
Learn more about migrating from Magento to BigCommerce
Even though weāve never had to use BigCommerceās support resources, we like knowing we have technical support available to us.
WAYNE AINSWORTH ECOMMERCE MANAGER, AWESOME GTI
Weāve found that BigCommerce isnāt just a selling platform ā itās also our product catalog and our medium for customers who want to speak to us through channels like social media and live chat.
WAYNE AINSWORTH ECOMMERCE MANAGER, AWESOME GTI
Our entire migration process from Magento to BigCommerce only took a few months. That was great turnaround time for us, because we were still 100% operational during this entire transition process.
WAYNE AINSWORTH ECOMMERCE MANAGER, AWESOME GTI
Customer groups allows us to create different tiers for discounting, which is important because we have some large dealers we work with that need different pricing structures.
The great thing is that this tool makes all of that complex data easy to manage. We have one guy who oversees this aspect of the business, so this tool makes it easy and seamless for him to maintain his normal duties and to run the site.
We know that if he had to pick up the phone every 10-15 minutes to take an order or process one, heād be tied up a lot of the time. So not only does it boost our efficiency, but itās a cost-saver, too.
āSimple analytics like āmost discounted productsā or āmost abandoned productsā are brilliant because they allow us to see trends and then to act on them, whether itās offering a discount or following up with emails to customers.ā
WAYNE AINSWORTH ECOMMERCE MANAGER, AWESOME GTI
We use the insight from our BigCommerce analytics all the time. Whether itās drilling down to the product level for marketing or understanding our customers' wants and needs better, this information has been invaluable.
Iām constantly surprised at how much data it gives us and all that it allows us to do.
Simple analytics like āmost discounted productsā or āmost abandoned productsā are brilliant because they allow us to see trends and then to act on them, whether itās offering a discount or following up with emails to customers.
Right away we can spot areas for optimization.
Weāve found that BigCommerce isnāt just a selling platform ā itās also our product catalog and our medium for customers who want to speak to us through channels like social media and live chat.
We honestly donāt have a single complaint. BigCommerce has worked perfectly for us.
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