Trying, learning and plugging
Forced to find another channel to generate revenue, they turned their attention to launching a direct-to-consumer (DTC) website. Kenny reached out to Peter Bacani, now the company’s Website Developer, who did some research and suggested getting started with a BigCommerce Pro plan. “We wanted a platform that allowed us to start trading quickly, explained Bacani. We picked BigCommerce because when compared with the other platforms on the market, it’s easy to manage, highly reliable and cost-efficient.”
It took only a few months for Peter and Kenny to build the online store and officially launch their DTC website in January 2021. It was a brand new experience for Kenny, who knew very little about selling online, but he applied his lead generation experience and can-do attitude and decided to learn along the way.
“We tried a few things that failed, I must admit, he said. One of them was selling people straight into a subscription. But no one would do it because they hadn't tasted the product first. So we created a no-brainer offer to start with at a really low price. We kicked off with a taster kit, then we told shoppers about the subscription offer. That works much better.”
To help them build and implement their subscription products, the Hip Pop team used a plug-in called Rebilia. They also leveraged Klaviyo as a customer relationship management (CRM) tool to generate more subscriptions and improve their client retention stream. BigCommerce’s pre-built Google BigQuery integration has also been a great addition. Peter was able to build a custom dashboard that gives them visibility into the most meaningful data they need to build custom applications in the future.