Easy, Seamless Transacting with Google Pay
As told to BigCommerce by Antonio Kaleb, LARQ Ecommerce Architect, and Justin Wang, LARQ Co-Founder & CEO.
Two-thirds of all of our transactions come through mobile, so we knew we had to make the mobile checkout process as smooth as possible. Previously, the LARQ site had just one option for credit card checkout. However, as we started growing, we wanted to offer people multiple options to simplify the checkout process as much as possible.
We were aware of Google Pay's popularity and ease of use. As soon as we turned it on, it became one of the major gateways for our customers. We know the power of Google, and we wanted to leverage it without losing a touch point with our customers. BigCommerce did all the heavy lifting, and for us it was simply a matter of flipping on the switch. A significant portion of our transactions have gone through Google Pay since we implemented it, which is a good indication for us that we’re offering something that customers find valuable. The ability to access things like Google Pay seamlessly through BigCommerce has helped boost our conversion rate by about 20% since launch.
Google Pay has made the checkout process quicker and easier because Google users’ addresses and payment information are already stored through Google and are automatically inputted. Mobile traffic to our site continues to increase. In a mobile environment, customers don’t have the same patience for typing things in, and they’re more likely to make mistakes, both of which increase checkout time. The same way website page speed is important, time to go through the checkout process is equally important as it lowers cart abandonment and directly improves conversion rates. The fact that we can offer things like Google Pay has made transactions more seamless and cart abandonments less likely.
We’ve also discovered that Google Pay is getting the most traction in our UK store. We didn’t initially think Google Pay would help with our international conversion as much as it has, but this suggests that more people are using Google internationally, and we’re providing something useful for customers across the globe.
“We know the power of Google, and we wanted to leverage it without losing a touch point with our customers. BigCommerce did all the heavy lifting, and for us it was simply a matter of flipping on the switch.”
LARQ Co-Founder & CEO
BigCommerce Supports LARQ in Continued Growth and Spreading a Powerful Message on Sustainability
As told to BigCommerce by Justin Wang, LARQ Co-Founder & CEO.
Since we signed on with BigCommerce, we’ve really been able to scale on this platform. BigCommerce has gone beyond other competitors in terms of working with us and customizing a solution that's right for us.
I’d put BigCommerce up there with other companies like Amazon and Flexport in terms of our experience. BigCommerce allows businesses to be successful and removes the technical barriers to selling online seamlessly; being a SaaS solution, BigCommerce removes our need for an in-house development team to support our brand growth in different markets. The apps and BigCommerce tools we integrate with are just so intuitive, it makes it easy for us to run our site ourselves.
Another thing that’s been very impactful is the consistent support BigCommerce offers through dedicated implementation project managers and success managers. The people we worked with made our lives so much easier, and we are very grateful to them. Being an Enterprise client helps us with prompt response time from the BigCommerce team and gives us access to alpha/beta features that BigCommerce has been working on, including multi-currency and API endpoints. Overall, BigCommerce is one of those enabling technologies that's truly rare and solves a really central problem for a lot of companies, including us.
790 million people live without access to clean drinking water, according to the CDC. To make matters worse, 1 million one-use plastic bottles are added to landfills every minute, further exacerbating the problem. As part of LARQ’s core mission, we hope to see these numbers disappear. LARQ donates 1% of proceeds to 1% for the Planet to support this effort. As we grow, expand to new places and launch new products, we encourage others to support our environmental initiative. We’re confident that BigCommerce will help facilitate this growth and access through an effective, scalable platform.
“As we grow, expand to new places and launch new products, we encourage others to support our environmental initiative. We’re confident that BigCommerce will help facilitate this growth and access through an effective, scalable platform.”
LARQ Co-Founder & CEO