Expanding functionality using plug and play apps
“We felt good about Moustache Republic’s recommendation to go with BigCommerce. We quickly learned why the platform is a leader in the SaaS platform space,” said Ashleigh Murray, Lyre’s Ecommerce Senior Vice President. “Both BigCommerce and Moustache Republic were willing to grow with us as a business. Once we started working with both teams we realized how they genuinely wanted to help us be successful on the platform. It’s more like we are partners.”
Lyre’s was looking for a versatile SaaS ecommerce platform that offered flexibility, scalability and control. It found that and much more with BigCommerce.
“Not only do we now have the flexibility, scalability and control we wanted, we also are building our business on a platform that is affordable, expandable with vetted apps and integrations. BigCommerce provides ease of use for resources in local markets and delivers fast speed to market,” said Murray.
BigCommerce’s Open SaaS platform enables Lyre’s to use apps to plug and play with ease without being trapped into legacy technology that is expensive and outdated. The brand is discovering it can do a lot for itself or with minimal development intervention.
“The plugin with dotdigital and BigCommerce is seamless. We’re able to actually do things ourselves without hiring developers to do it for us. It’s really allowing us to have control within our business,” Murray said.
In addition to dotdigital, which Lyre’s uses for its email marketing, the company also uses Yotpo for customer loyalty and referrals, ShipStation for order management and shipping and TaxJar for managing sales tax. However, its favorite integration is the site translation app, Weglot, which has allowed Lyre’s to stand up more than 20 personalized local language ecommerce stores.
Through the power of data visualisation and analytics, Microsoft’s Power BI is helping Lyre’s see the business big picture quickly, collectively and much more clearly.
"Power BI, from a business reporting perspective, has enabled our ecomm team to see its full impact to the business combining all sales reports across direct, Amazon Fulfillment by Merchant (FBM) and Fulfillment by Amazon (FBA), dropshipping and marketplaces,” Murray stated. “Having this clear picture has empowered my investment decisions and also helps motivate the team as we now have the full picture in such an easy visual format. What took us an entire day to report on, Power BI has automated into one simple report."
- Customer Relationship Management (CRM)
“Power BI, from a business reporting perspective, has enabled our ecomm team to see its full impact to the business...”
Ecommerce Senior Vice President, Lyre's