BigCommerce gets stamp of approval
The flexibility of the BigCommerce platform enables NZ Post to operate its business beyond normal ecommerce capabilities.
NZ Post vetted several ecommerce providers, including BigCommerce, Shopify, Drupal, Salesforce and Magento. Shopify and BigCommerce made the team’s shortlist. However, BigCommerce was the only platform NZ Post chose to prototype. Based on its testing of the platform and on the recommendation of its development agency, Goose, BigCommerce was the platform that best met NZ Post’s requirements.
Goose is a certified BigCommerce partner agency that did a complete overhaul of the NZ Post website. “We originally had one website with two customer-facing front ends. One was for stamps and the other for coins. The work the agency did for us was brilliant. Goose completely overhauled our information architecture, how we present our products and how we integrate our ERP into the cloud,” said Doull.
“The ERP system we use is called Dynamic 3i. Our development agency, SDC, heavily customized it for us to cover the bulk of our business functions outside of ecommerce. Examples would be functions like our order management system and customer relationship management system,” said NZ Post Service Center Manager Christine Lovett.
NZ Post also took advantage of BigCommerce’s SEO audit service. “Website SEO wasn't something on our radar for the previous 10 years. But, it’s something we’re actively trying to do now following the SEO audit BigCommerce performed for us, which was really good. We’re learning lots of things since we went live with our new website,” Doull said.
With its out-of-box system delivery, NZ Post realized it didn’t need much beyond the platform itself. However, one app it integrated into its system was Klaviyo for email marketing. It is making a significant impact on the business by making it easier to stay in touch and in front of customers. “I think we are doing things to engage new customers through marketing our new products, but there's a lot more that we want to do, and this is where Klaviyo comes in. It will allow us to segment our customer base and decide how we are going to engage with them,” said Harris.