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US Patriot Tactical sees a big boost from higher uptime on BigCommerce

Military and law enforcement supplier scales with
improved stability and mobile site

47% 17% 280% 100%
increase in online sales increase in conversion increase in mobile conversion uptime during 2014 holiday season
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Business goal

Boost sales and mobile conversion

US Patriot Tactical is a tactical goods retailer focused on building career-long relationships with their military and law enforcement customers. But hosting their online store on the Magento ecommerce platform resulted in weekly outages, making it difficult to retain existing customers and win new ones.

Paul Yoo, president & COO, recognized that providing a great website experience cultivates trust, so it pained him when his site went down. “When we were on Magento, our site was down about once a week over the course of three years,” said Yoo. “When customers see a 404 error, they lose trust and we lose the business.”

The US Patriot site also slowed to a crawl when traffic or shopping activity spiked — not the ideal experience for winning long-term customers. And their poorly converting mobile channel was crippling potential earnings.

To get the stability they needed to grow their business, the US Patriot team decided to move to a cloud-based ecommerce platform. After evaluating several options, they chose BigCommerce.


When we were on Magento, our site was down about once a week over the course of three years. When customers see a 404 error, they lose trust and we lose the business.Paul Yoo, President & COO

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