WNC CBD Rebuilds Fast and Grows Smarter with BigCommerce
Discover how customizable, cost-effective and reliable BigCommerce is and why we built it that way.
- Featured
B2B Edition
Advanced B2B features for enterprise plans.Catalyst
NewCreate stunning, high-performing storefronts that captivate and convert.Feedonomics
Omnichannel feed and data transformation.Multi-Storefront
Manage multiple unique stores from one account.International
Grow your brand across the globe.
- Launch Services
Overview
Chart your path to success with specialized services.Implementation Project Management
Experts to ensure you launch on time and under budget.Solution Architecture
Seasoned advisors to help you best design your store.Data Migration & Optimization
Expertise on a clean and clear path to migrating your data.Enterprise Launch Package
Personal training on how to set up and launch your BigCommerce Store.
Professional Services Blog Series
Get to know our teams and how they support your success in this Q&A series.
The Global B2B Buyer Behavior Report
This in-depth report provides actionable strategies to help you sell more online.
2
weeks to launch
19.47%
YoY growth in DTC revenue
200+
new wholesale accounts added since launching B2B Edition
Highlights:
CHALLENGE.
Abruptly deplatformed by Shopify due to new platform-specific THC restrictions.
Operations halted, with no way for customers to place online orders.
Needed a scalable, compliant platform to support growth and future B2B expansion.
SOLUTION.
Rebuilt and relaunched ecommerce site on BigCommerce in just two weeks.
Launched a fully self-serve wholesale experience using B2B Edition.
Expanded tech stack with tools for email, shipping, reviews, and fraud prevention.
RESULTS.
19% DTC growth in the first year on BigCommerce.
200+ new wholesale accounts added since launching B2B.
50% time savings for the CEO and sales team with automated ordering.
From platform risk to business resilience
WNC CBD is a hemp company based in Asheville, North Carolina, selling THC-compliant products both direct-to-consumer and wholesale to dispensaries in 48 states.
In May 2023, their growth came to a sudden halt. After being deplatformed without warning due to shifting THC rules, WNC CBD’s ecommerce site went dark — and with it, their ability to sell.
What followed was an all-hands sprint to find a platform that could support high-risk products, a large and growing catalog, and the need for rapid growth.
But it couldn’t be just any platform. It had to be fast, scalable, and flexible enough to power both retail and wholesale operations. Thankfully, they found BigCommerce.
CHALLENGE
A sudden scramble to stay online.
As a hemp brand operating in a constantly changing market, WNC CBD had always been careful about compliance. But when Shopify introduced a new 1% total THC threshold, the platform deemed them too high-risk to continue, and removed the majority of their products without warning.
“We’re a high-risk brand, and unfortunately, Shopify was not willing to continue with us as a cannabis brand,” said Sav Jack, Technical Operations Manager at WNC CBD.
The urgency was real: with the site down, their direct-to-consumer business effectively paused. Every day offline meant missed orders and loss of momentum at a critical time in their growth.
On top of compliance support, they needed a platform that could:
Handle a large and complex catalog of 400+ SKUs
Provide a modern, scalable DTC storefront
Power a self-serve wholesale experience for B2B customers
There was no time for a long onboarding cycle or a team of outside developers. WNC CBD needed a platform that could go live fast and scale with them as they grew.
“We’re a high-risk brand, and unfortunately, Shopify was not willing to continue with us as a cannabis brand.”
SAV JACK, TECHNICAL OPERATIONS MANAGER, WNC CBD
SOLUTION
Getting back online in two weeks.
With sales on pause and no time to spare, WNC CBD turned to BigCommerce on the recommendation of a peer already using the platform.
“We quickly made the transition to BigCommerce, and we were able to get up and rolling within two weeks,” said Sav. “It was really critical — for us, our business, and our staff — to get back online as quickly as possible.”
BigCommerce’s flexibility, clear documentation, and responsive support team helped make it happen. In just two weeks, WNC CBD restored its ecommerce presence and laid the foundation for long-term growth.
Launching a self-service B2B experience.
Before BigCommerce, WNC CBD’s wholesale operation was entirely manual. Orders came through calls, emails, or one-on-one conversations with the CEO or sales team, with no online storefront to support scale.
That changed in December 2024, when the team launched on BigCommerce B2B Edition.
“We had been doing B2B for five years, but it was very hands-on,” shared Sav. “We didn’t have a storefront.”
With B2B Edition, dispensary partners can now browse the catalog, build orders, and check out online — no phone call required.
“Our CEO and sales team probably got 50% of their time back,” remarked Sav. “Now, dispensaries can just go in, see what they want, and order like they would on any other site.”
Integrating the tools that power growth.
With BigCommerce as their foundation, WNC CBD built out a tech stack that enhances the customer experience and reduces manual effort — a major win for a small team managing both retail and wholesale.
SiteVibes powers product reviews and a rewards program that helps customers navigate the brand’s extensive catalog.
“We use SiteVibes for reviews, and that’s been a great tool to get customers more engaged,” said Sav.
For marketing, the team relies on Klaviyo to support behavior-based email flows across both sides of the business. Even without a full-time marketer, WNC CBD is able to segment communications and drive conversion with targeted messaging.
To reduce operational overhead, WNC CBD uses Signifyd to automate fraud prevention and chargeback management, replacing what used to be a time-consuming, manual in-house process.
On the logistics side, ShipperHQ delivers real-time rates and fulfillment logic, while helping WNC CBD stay compliant in a regulated industry.
“There are certain states that we aren’t able to ship to unfortunately, so ShipperHQ has made that really easy to implement when needed,” shared Sav.
“We quickly made the transition to BigCommerce, and we were able to get up and rolling within two weeks.”
SAV JACK, TECHNICAL OPERATIONS MANAGER, WNC CBD
“Now, dispensaries can just go in, see what they want, and order like they would on any other site.”
SAV JACK, TECHNICAL OPERATIONS MANAGER, WNC CBD
RESULTS
Success across the board.
Since launching on BigCommerce, WNC CBD has grown both its retail and wholesale operations, while reducing the day-to-day workload on its internal team.
“In our first year with BigCommerce, our DTC side grew 19%. And then since December of 2024, when we launched B2B, we've gained over 200 new wholesale clients,” remarked Sav.
With both storefronts running on a single platform, the team has seen measurable improvements across the business.
Other key wins include 50% time savings for the CEO and sales team thanks to self-serve wholesale ordering, and ongoing feedback and engagement from wholesale customers using the site.
BigCommerce has helped WNC CBD stabilize operations, scale efficiently, and create a better experience for customers on both sides of the business.
“In our first year with BigCommerce, our DTC side grew 19%. And then since December of 2024, when we launched B2B, we've gained over 200 new wholesale clients.”
SAV JACK, TECHNICAL OPERATIONS MANAGER, WNC CBD
LOOKING AHEAD
Continuing to scale and evolve the online experience.
With both storefronts stable and growing, WNC CBD is focused on refining the customer experience and scaling smarter.
One priority is implementing Makeswift to give the team more flexibility in visual content management.
“We’re really excited to start using Makeswift, and think it will really improve our team efficiency,” shared Sav.
They’re also continuing to improve the B2B storefront based on feedback from dispensary partners, while investing in segmentation, automation, and deeper personalization across the retail experience.
As a growing team in a regulated space, WNC CBD sees BigCommerce as a key partner in navigating what’s next.
“We’re really excited to start using Makeswift, and think it will really improve our team efficiency.”
SAV JACK, TECHNICAL OPERATIONS MANAGER, WNC CBD
Published January 2026
