Zenrpo Hero

ZenPro Audio Doubles AOV with BigCommerce and Klarna



100% 90.6% 8
increase in AOV with Klarna payment integration increase in customers YoYyears in business, and growing steadily
Share

Niche retailer relies on app integrations to make high-quality, custom gear attainable

ZenPro Audio is a recording studio gear retailer based in Orangeburg, South Carolina with customers around the globe. The small, two-person operation primarily focuses their efforts on selling high-quality factory and modified gear for clients, an intensive labor of love that leaves little time for anything else.

Owner and founder Warren Dent oversees operations, including managing the website, processing orders, fulfilling shipments and guiding customers through the rigorous decision-making process. The customer decision-making process is paramount, as recording studio gear is a costly and time-consuming investment.

Dent takes care in guiding each customer to their ideal products, while his full-time technician handles product modifications, custom work and repairs.

After spending months demoing nearly every ecommerce platform available, Dent found BigCommerce’s ease of use made deployment and ongoing maintenance easy, and the extensive app marketplace meant ZenPro Audio’s site could take much of the manual back-end work off of the team.

Though ZenPro Audio’s team is small and their focus niche, they have been able to rely on their BigCommerce-powered site to consistently grow their business year after year.

Since launching in March 2009, ZenPro Audio has earned more than $10,000,000 in revenue, and are seeing new success with BigCommerce’s integration with Klarna, which allows customers to pay low interest monthly installments for the brand’s big-ticket products.

Get two free months of BigCommerce + Klarna right now.


After spending months demoing nearly every ecommerce platform available, Dent found BigCommerce’s ease of use made deployment and ongoing maintenance easy, and the extensive app marketplace meant ZenPro Audio’s site could take much of the manual back-end work off of the team.Warren Dent, owner and founder of ZenPro Audio

BigCommerce built-in features means less tech debt out-of-the-box

As told to BigCommerce by Warren Dent, owner and founder of ZenPro Audio.

BigCommerce’s modernized look and functionality was far superior to the competition, and I personally implemented and transferred the store.

The product option sets were a huge winner for me. We sell custom cables and spent a lot of time and money building a cable designer and ordering page on our previous platform, only to find that BigCommerce already had all of those functions built in and included in the monthly price.

This feature is a huge attraction for our customers, both old and new. Before BigCommerce, cable sales were not a big part of our business. We now sell tons of cables that our customers can design on our product pages.

The modern cart functionality also sealed the deal, with the ability to quote shipping prices for customers around the globe with lots of easily-implemented payment options. Our previous ecommerce provider did not quote international shipping in the cart, forcing me to create my own price tables and pay a code geek to implement. Again, I found this basic function included in BigCommerce's monthly price.

Between the presentation of our products, plethora of options we can build into each product page and clean layout with snappy response, BigCommerce has elevated our service to our customers.


Though ZenPro Audio’s team is small and their focus niche, they have been able to rely on their BigCommerce-powered site to consistently grow their business year after year. Warren Dent, owner and founder of ZenPro Audio
There are simply too many choices out there for buyers. Having tools like BigCommerce to deliver your catalog, as well as Klarna to put you on par with big-box sellers for financing, can be a big help. Warren Dent, owner and founder of ZenPro Audio
Zenrpo Quote Hero L

ZenPro Audio Doubles AOV with BigCommerce and Klarna


100% 90.6% 8
increase in AOV with Klarna payment integration increase in customers YoYyears in business, and growing steadily


As told to BigCommerce by Warren Dent, owner and founder of ZenPro Audio.

Klarna’s flexible payment options boost AOV by 100%

As a BigCommerce Insider, I saw Klarna being added as a new payment option just as they were entering the U.S. market. Once I saw Klarna’s rates, I was floored at how competitive the merchant fees were as compared to other cart-based credit options I was considering.

I immediately signed up to be among the first merchants in the U.S. to offer this, and have never looked back.

The integration was simple. I was walked through the process by telephone and have never had any issues to speak of. Once installed, the integration is not anything I’ve had to maintain more than any other payment form we accept. We use their financing option, and once I advertised this on our site and in ads, I started seeing orders paid for with Klarna roll in.

Orders paid for with Klarna are over 100% higher in value versus orders paid by credit card or other payment methods, so we see double the order size. It has put us on a competing level with enormous big-box sellers who offer instant credit.


The right tools to 10x growth

As told to BigCommerce by Warren Dent, owner and founder of ZenPro Audio.

The best advice I could give to other business owners is to fight for 10x the market share you have, which in today's crowded field means survival.

There are simply too many choices out there for buyers. Having tools like BigCommerce to deliver your catalog, as well as Klarna to put you on par with big-box sellers for financing, can be a big help.


Special Offer for Merchants: Try BigCommerce free for two months + store setup and design services

Interested in seeing what BigCommerce could do for your business?

In partnership with Klarna, we’re offering new merchants two free months of BigCommerce, in addition to three hours of free design and store setup services with one of our authorized BigCommerce partners.

This offer is valued at $450, and includes a store setup consultation, product data review and tips from our experts on site customization and sales strategies. Check out the offer landing page to learn more and take advantage of this deal.


The best advice I could give to other business owners is to fight for 10x the market share you have, which in today's crowded field means survival. Warren Dent, owner and founder of ZenPro Audio

More Stories of Success

Spectrum Audio

Spectrum Audio

Read their story
Vinyl Express

Vinyl Express

Read their story

Start your free trialHigh-volume or established business? Call for a demo.1-888-248-9325