Definition: Hashtags refers to the usage of the pound or number symbol, "#," to mark a keyword or topic on social media. Hashtags originated on Twitter and have since become common on Instagram, Facebook and other social media platforms.
Hashtags evolved organically among Twitter's users as a way of highlighting subject matter. Now, Twitter uses hashtags as a way to group postings and aid its search function. A successful social media marketing strategy requires careful hashtag promotion and engagement with users.
Different hashtags are often used by particular demographics, giving online businesses the ability to target their tweets and other Twitter communications at a target audience. Hashtags are an excellent tool for market segmentation - the trick is knowing the right hashtags to use and how to use them. Here are a few tips for getting hashtags right: