BigCommerce B2B Edition

B2B buyers don’t shop. They procure.

Account pricing, buyer portals, quote workflows, and approval controls: Everything wholesales, manufacturers, and distributors need. All built in.

Trusted by wholesalers, manufacturers, and distributors worldwide.

Wovenbyrd
Hanna Instruments
Ascolour
Sellars
ATS Industrial

How digitally mature is your B2B business?

Answer a few quick questions and get a personalized digital maturity score in 3 minutes.

B2B Digital Maturity Scale graphic displaying growth stages and performance metrics.

See the difference.

#1

Ranked B2B Platform.

391%

three-year ROI with B2B.

24%

More productive sales teams

B2B, as easy as B2C.

B2B shouldn't be an afterthought. Run B2B and B2C from the same place, no compromises.

Truly complete B2B.
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Open-source buyer portal

Open-source code lets you build a buyer portal fit for your business, not someone else's.

Company account credit management

Credit and account management — without spreadsheets.

Payment management.

Give buyers the payment options they expect, while managing purchase orders, credit cards, and net terms per account.

Ordering on behalf of buyers, in seconds.

Streamline B2B purchasing with the ability to log in on behalf of a company, access shopping lists, place orders, and more.

Buyer-specific catalog access.

Buyer tiers and role-based access let you easily manage which customers or users see which products, prices, and features.

Faster invoicing, fewer chased payments.

Enable diverse payment methods for faster, more efficient transactions that expedite invoicing and payment processing.

One back end for everything.

Craft buyer-specific experiences across segments, locations, verticals, languages, and more with multiple storefronts — and only one back end.

Configure-Price-Quote (CPQ).

Build and send quotes for B2B and B2C buyers using the same mobile-optimized quoting engine, no separate system required.

Easy share lists and reordering.

Increase ordering efficiency by allowing buyers to quickly share shopping lists and orders.

Optimized for mobile.

Mobile optimization makes it easy to grow sales on the go, with improved page speed scores right out of the box.

Custom buyer pricing.

Show pricing based on parent company, subsidiaries, departments, buyers, and role-based access at every level.

Multi-company hierarchies.

Match real-life buyer business structures, with role-based access controls that fit right into a company's hierarchy.

Headless support.

Future-proof your B2B operations with APIs that power advanced functionality, integrations, personalization, and beyond.

Design better

buying experiences.

“The last time we migrated, we prepared for a full year. This time, we were able to write the product integration code in a week’s time. It amounts to huge cost savings.”

Joe Fassbender, Business Transformation Manager, United Aqua Group

United Aqua Group e-commerce homepage featuring commercial pool and spa services.

Make your systems click.

ERP, OMS, CRM? Say less. Simplify vital integrations with one-click or customize your automation with open APIs.

Improved buyer experience.

Launch one-click, pre-built tools including immediate quote generation, user permissions, and re-ordering via TradeCentric, Kensium, and others.

Customized shipping.

Reduce costs by building customized shipping rates for your B2B customers via our native integration with ShipperHQ, the leading shipping rate rules engine.

Third-party data syncing.

Sync data with any third-party tool in your ecosystem leveraging our open and extensible platform using integrations from Celigo, Patchworks, and others.

Your B2B, fully up to speed.

industrial welder in protective gear and mask welding a heavy steel beam in a factory

Manufacturing

Buyers in manufacturing might differ from other consumers, they they still expect a modern buying experience. Take the friction out of B2B and gain a competitive advantage.

Yellow forklift driving through a large warehouse aisle lined with high storage racks.

Wholesale

A single front and back end for retail and wholesale keeps things simple. Automate customer group management, customize prices, and personalize every buyer's experience.

Partners

Align with best-in-class B2B partners.

Build a beautifully designed store, improve marketing, and streamline B2B operations with trusted BigCommerce agency partners.

“As a fairly complex B2B operation, we needed things like specialized item attributes, custom inputs, an interface with our existing ERP, and custom shipping and handling abilities for our customers. This was no easy task. However, American Eagle made us feel confident and were able to fully execute the vision we had.”

Chris Hiller, General Manager, Berlin Packaging

Berlin Packaging product detail page displaying a 33 oz white HDPE plastic bottle.
“BigCommerce is particularly well suited for B2B companies looking for a value-priced, partner-centric, multi-tenant SaaS ecommerce solution to deliver complementary functionality.”

Andy Hoar

CEO, Paradigm B2B

Customer group management UI showing wholesale distributor settings and category discount rules.

More customers. Same foundation.

Sell and manage B2B and DTC from one platform.

Compete with DNVBs.

With competition from digitally native vertical brands (DNVBs) heating up, sell directly to customers and take back control of your merchandising and product messaging.

Own your relationships.

Directly own customer relations, develop personalized customer experiences and build long-term loyalty.

Geometric triangular logo mark icon on a light blue background.

Skip the slowdowns. Start scaling.